NO DRINKS FOR THE DRIVER Partygoers urged to re­main sober

The Star (Jamaica) - - NEWS -

Bev­er­age com­pany Red Stripe is en­cour­ag­ing per­sons to ap­point a des­ig­nated driver as they cel­e­brate this Heroes’ week­end.

“Hol­i­day pe­ri­ods usu­ally see an in­crease in the num­ber of col­li­sions on the road, how­ever, we would like to see a dif­fer­ence over this week­end. Choos­ing a des­ig­nated driver can help to curb this prob­lem as it di­rectly ad­dresses the is­sue of per­sons driv­ing un­der the in­flu­ence,” said Dianne Ash­ton-Smith, head of Red Stripe’s cor­po­rate af­fairs.

This des­ig­nated driver would be that one per­son who will not con­sume al­co­hol prod­ucts and would also help to en­sure mem­bers of their party are drink­ing re­spon­si­bly.

Se­nior Su­per­in­ten­dent of Po­lice Calvin Allen, head of the traf­fic and high­way pa­trol divi­sion of the Ja­maica Con­stab­u­lary Force (JCF), has en­dorsed the sug­ges­tion for per­sons hav­ing des­ig­nated driv­ers.

“Al­co­hol im­pairs one’s men­tal ca­pac­ity so they are un­able to give max­i­mum fo­cus to prac­tis­ing good road safety habits. En­sur­ing that one per­son in a group does not con­sume al­co­hol at the event in­creases safety for the per­sons in the ve­hi­cle when leav­ing the venue, as well as the safety of other road users,” Allen said.

SSP Calvin Allen.

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