YouTube to stream Span­ish Div 2 games

The Star (Jamaica) - - Sports The Weekend Star - MADRID (AP):

The Span­ish league says it will be­gin broad­cast­ing sec­ond-divi­sion games on YouTube. The league said yes­ter­day that its YouTube chan­nel would pro­vide the matches with live Eng­lish com­men­tary in more than 150 coun­tries in

“ma­jor mar­kets” in Africa, Asia, Europe, and the Amer­i­cas, “bring­ing the com­pe­ti­tion to large global ter­ri­to­ries where no pre­vi­ous trans­mis­sion had been in place.”

The broad­casts will be­gin with to­day’s match be­tween Cadiz and

Granada.

All 11 games in each round will be broad­cast by the chan­nel, which will also show a 50-minute high­lights pro­gramme.

In Spain, matches will con­tinue to be shown only on lo­cal tele­vi­sion.

“The way we con­sume live sports is be­ing changed by a new gen­er­a­tion of on­line broad­cast­ers, and we are com­mit­ted to us­ing such channels to ex­tend the ap­peal of our com­pe­ti­tions,” Mel­cior Soler, di­rec­tor of the league’s au­dio­vi­sual de­part­ment, said.

Last year, LaLiga reached a deal with Face­book to broad­cast every first-divi­sion match on the so­cial me­dia net­work in eight south­east Asian coun­tries.

The league’s 22-team sec­ond divi­sion in­cludes clubs such as De­portivo La Coruna, Real Zaragoza, and, Malaga.

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