Louie V connects with Popcaan for new track
Louie V Records believes it has another hit with the track Jealousy Die Slow. Voiced by dancehall heavyweight Popcaan, the track was officially released last month.
The single is featured on the Balmain Bounce rhythm. The lead single, Pro Box by RDX, was released in February. Both singles have performed well so far.
“The reception has been great. The people love the project, and the feedback has been really good,” said producer and engineer Louie V.
This is not the first time the label has worked with Popcaan, having done other songs, including New Money, Weed Settingz and Millions, featuring Unruly Cuz.
“A lot of people don’t know that I was the first to start recording with the Unruly Boss when I just started to make beats … so it’s been a long time,” Louie V said.
With a musical career dating back to his high-school days, the Portmore-based producer started out as a member of a musical collective called Vibes Machine, along with notable members I-Wayne
and Bone OG.
A SLEW OF HITS
Since then, through his label, he has headed a slew of hits over the years, with previous rhythms that include Cutting Board, Eargzm and Conquest.
The label is also the mastermind behind singles such as Nah Worry by Quada, Calm Yuhself by Unruly Cuz, and Prime Time by Intence.
“I wouldn’t say I have one particular process for creating music, but I remember one day when I woke up with a chord progression playing over and over in my head. So I quickly drove to the studio and made the beat, because I didn’t want to forget that melody,” he said. “That turned out to be the beat for New Money.
Other times, I would just turn on the computer and make a riddim out of nowhere, or I would make a beat with a specific artiste in mind.”