Spice, Ding Dong donate goodies on Labour Day
Dancehall heavyweights Ding Dong and Spice partnered with Magnum Tonic Wine, J. Wray and Nephew (JWN) Foundation and Grace Foods on Labour Day to provide COVID-19 relief items to members of their communities.
The initiatives, estimated at $3 million, were undertaken in Ding Dong’s community of Nannyville in St Andrew, and Spice’s Braeton, Portmore, St Catherine community.
“Giving back is something that we all have to do,” said Ding Dong, the Ravers Clavers leader. “A my place this, from you say Ding Dong you say Nannyville.”
Both Ding Dong and Spice serve as Magnum Tonic Wine brand ambassadors for the Caribbean region, and were branded last year as the ‘King of Dance’ and the ‘Queen of Dancehall’, respectively.
“The Magnum Tonic Wine team is well aware that many of the communities that support our brand and the wider dancehall culture and industry, are facing monetary challenges brought on by the ongoing COVID-19 pandemic. With that in mind, we were elated when our brand ambassadors, Ding Dong and Spice, brought to us the idea of partnering to give back with care packages to the communities they hail from and are still involved in,” Marsha Lumley, marketing director at J. Wray and Nephew, said.