The Star (Jamaica)

Kids get green light for messy games


Play-Doh will trial a new protection service for parents of messy children across Britain. The service is available to families in England, Scotland and Wales and will give grown-ups the chance to allow their kids to play messy games, as a home protection squad will install a playroom designed to keep the chaos under control.

The Home Protection Service has already been approved by celebrity parents, including

Harry Judd from the band

McFly and TV personalit­y Ferne


The service has been launched after research revealed that unsupervis­ed, messy play costs parents in the UK up to £290 to replace ruined or damaged furniture, while one in three parents dread their children asking to play messy games.

Anne Leonhardi, marketing director for Hasbro North Europe, commented: “We understand parents’ hesitancy to get Play-Doh out of the cupboard, and the headache it can create – especially with kids having spent more time at home than ever before – which is why we’re trialling the Home Protection Service in response to the findings; a scheme designed to take the stress out of creating mess and encouragin­g kids to unleash their creativity this summer.”

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