Kids get green light for messy games

Play-Doh will trial a new protection service for parents of messy children across Britain. The service is available to families in England, Scotland and Wales and will give grown-ups the chance to allow their kids to play messy games, as a home protection squad will install a playroom designed to keep the chaos under control.

The Home Protection Service has already been approved by celebrity parents, including

Harry Judd from the band

McFly and TV personality Ferne

McCann.

The service has been launched after research revealed that unsupervised, messy play costs parents in the UK up to £290 to replace ruined or damaged furniture, while one in three parents dread their children asking to play messy games.

Anne Leonhardi, marketing director for Hasbro North Europe, commented: “We understand parents’ hesitancy to get Play-Doh out of the cupboard, and the headache it can create – especially with kids having spent more time at home than ever before – which is why we’re trialling the Home Protection Service in response to the findings; a scheme designed to take the stress out of creating mess and encouraging kids to unleash their creativity this summer.”