The Star (Jamaica)

Producer pushes for hardcore dancehall


Extended Play Records is gearing up to bring more hardcore dancehall music to the scene, with the release of the Code-Up rhythm which is scheduled to drop this month.

The project features several dancehall acts like TeeJay, Rytikal, Roze Don and JDon Heights. The first single from the rhythm is Rage by TeeJay. It was released on April 22 and has already been gaining major traction. The label’s CEO, music producer Wayne Campbell, created the rhythm in response to his own concern about the diminishin­g presence of ‘hardcore songs’ in dancehall. Though not an advocate for violence, he shared that those songs are an integral part of the culture that has helped to shape dancehall throughout the decades.

“I don’t want people to misunderst­and what I am saying. Crime is a major concern in this country. However, other social factors outside the music contribute to that. My concern is when I listen to the music being produced nowadays, it’s predominan­tly about ‘chopping’, dancing, sex or some gimmick. It’s difficult to find real hardcore songs, which is necessary, especially for the sound-clash culture,” he explained.

The new rhythm follows the previously released Rising Point rhythm, which was released in April 2021 as a joint effort with Don’t Snooze Production. The reggae-based compilatio­n features artistes like Busy Signal, Jah Cure and Sizzla. While the project received internatio­nal spins in places like Kenya and Germany, Campbell noticed that the local support was lacking.

“I put out the riddim and had to be begging deejays out here to play it. I realised it was mostly getting overseas attention, so I decided I would make a statement with this new dancehall project. I did some nice music and nobody paid me any mind, so now we’re going for some hardcore dancehall music to get the listeners’ attention,” he stated.

Campbell, who also serves as road manager for TeeJay, is appealing to his peers to add more variety to their musical offerings so that hardcore dancehall lovers and the soundclash business can thrive.

“Every day we listen to the music and we hear the same set of songs. Artistes need to expand their creativity, so partygoers and music fans can experience greater levels of entertainm­ent,” he added.

 ?? CONTRIBUTE­D ?? Wayne Campbell
CONTRIBUTE­D Wayne Campbell

Newspapers in English

Newspapers from Jamaica