Selectors using money pull-up funds to assist the needy The World Team donates $270,000 on Mother’s Day
The concept of a ‘money pull-up’ is to pay a selector for an encore of a particular song at an event.
On Sunday, The World Team, comprising Boom Boom, Harry Hype and ZJ Milo, gave almost $300,000 from money pull-ups to mothers attending their Boom Sundays event in Grants Pen, St Andrew. A video has been making the rounds of Boom Boom calling mothers, by community, to the front of the stage and giving away money. Boom Boom told THE STAR that this is something that they do “regularly, every night”.
He confirmed that the team gave away $270,000 on Sunday. “We do it [giveaways] at Boom Sundays, Uptown Mondays, Boasy Tuesdays [all of which are their events]. We do it at Weddy Weddy Wednesdays when Fada Pow seh we a di special guests,” he said.
“The money pull-up is a thing weh people know from day one weh me use and build house fi poor people. We help back the single parents dem when dem come a dance, mi give dem back a money fi help dem son or daughter fi go back a school. So our money pull-up is like a movement towards helping poor people. When we done count off and give away weh we fi give, God bless weh we go home a we yard wid.”
He added that when they play overseas, they take the money pull-up funds home, convert it, and “give it to people in the streets”. Even when the pandemic forced them to go virtual on Instagram Live, Boom Boom said they still upheld the charitable tradition.
“The money pull-up we get inna the Cash App, a it we use build around three house fi the people dem inna the community and do care packages every week. The people dem inna di street still come a my yard and we give them money and food. We take care of them right through for the two years,” he said.
Boom Boom said he has no qualms with DJs who take money from encore requests to help their families. He did, however, say that some of his colleagues don’t understand how money pull-ups work. In a recent interview, entertainer Tripple X denounced the culture, saying some selectors neglect patrons’ enjoyment and focus on “choppa” songs to get money.
Boom Boom added: “Dem will a play a song and a man waan use $2,000 every minute just a pull-up the song suh. The people a go get frustrated. A man give you a $2,000 money pull-up, yuh come so and move on to a next song. Some people a go bout the money pull-up wrong.”
“The money pull-up is a thing weh people know from day one weh me use and build house fi poor people.”