Magnum All-Star Sound Clash final for Saturday
After weeks of friendly rivalry and nail-biting sound clashes, the Magnum All-Star Sound Clash will culminate on Saturday on Ocean Boulevard, downtown Kingston, starting at 10 p.m.
The event has displayed weeks of musical talent on the turntables and crowd engagement by Jamaica’s best sound systems. In keeping the dancehall culture alive, the sound clash has pulled out Jamaicans from near and far, with their vuvuzelas, pot covers and tree limbs, to cheer on the hottest sound system each Friday night at the All-Star Headquarters in Olympic Way, St Andrew. The finalists, Portmore, St Catherine-based Echo One and St Thomas and London-based Five Star General, will go head to head in a riveting five rounds of lyrical prowess for the title of the baddest sound system in Jamaica.
Targeted at showcasing the cultural aspect of dancehall within the island, the sound clash has dominated the entertainment scene for the last 11 weeks. Eight sound systems, namely Ruff Cut, Twin Star, Five Star, Rode Code, Black Magic, Echo One, Unruly Stumpy and Rispec Jam, battled each other, vying for the $1 million-dollar cash prize, a trophy and the winner’s title.
As the ‘Official Drink of Dancehall’, Magnum Tonic Wine came on board for this project in support of brand dancehall. Kamal Powell, regional marketing manager for the brand, said that the Magnum team is in awe of the support received over the past few weeks.
“Magnum is excited to be a part of this competition. Magnum is the most authentic brand in the dancehall, therefore, it was a nobrainer to join in putting together this vibrant competition. We envision a spectacular face-off on Friday as the two teams battle for the top spot, and we look forward to continuing this successful partnership in years to come,” he shared.
Cheiftin Campbell, co-promoter, said it has been a joy to witness the level of support the competition has got from Jamaicans over the past 11 weeks.
“This competition is important to me because it showcases an aspect of Jamaican culture that is often misunderstood. At the end of it all, contestants are afforded international opportunities, which benefit them, their families and the Jamaican community at large. I must express immense gratitude to the Magnum team and all our other sponsors, for extending a hand to make this event a success,” he stated.
The winning sound will be awarded a Magnum Tonic Wine powered cash prize of $1 million and a trophy.