2017’s Journey Comes to an End
While the sun sets in the west, Africa Outlook’s 2017 journey comes to an end in the east courtesy of a leading global brand and a vast, prosperous nation looking to enhance its business travel attractiveness.
This latter geographic giant refers to Ethiopia, home to one of the oldest civilisations yet looking to leverage its traditional charm to entice modern, urban affluence. Age-old sectors across agriculture and horticulture continue to lay the groundwork for its cities’ infrastructures to expand and diversify; paving the way for a host of upmarket hotel chains and continentleading tour operators to capitalise on the resultant influx of international business visitors. Our final Business Travel Guide of the year delves further into this notion to explore the most niche cultural appeals, and most significant economic exponents of Ethiopia’s finely poised balance.
Headlining the December edition though is a Company who has managed to hone its global offering in line with local nuances and regulations across not only Ethiopia but the entirety of East Africa.
Swedish transport manufacturer, Scania is a name renowned and reputed across the world of industry, but to endear itself locally across more challenging environments, the business continues to push its localisation ethos to the fore. Chief Executive Officer, Per Holmstrom explains how the Company’s ‘customer first’ philosophy is helping to drive world-class processes in an indigenouslysensitive way.
The year’s profile showcase is brought to a close via a familiarly diverse range of industry leaders; featuring Electro Inductive Industries and East African Packaging Industries on team manufacturing, Kenya Horticultural Exporters (1977) Ltd from the agricultural sector, and Seaflower Group representing food & drink.
And finally, once the present is tied up, we take a chance to address the past and future. The former is catered for by Phoebe Calver’s countdown of Africa Outlook’s Top 5 Success Stories from 2017, while the latter incorporates an enticing preview of the upcoming Investing in African Mining Indaba event which we are not only partnered with once again, but will be exploring in extensive depth as we enter the new year.