Africa Outlook

The Business End

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IN RECENT YEARS Gambia has been gaining a lot of attention both regionally and internatio­nally, with thanks to its growing tourism sector.

Jean Byamugisha, Executive Director at the Gambia Hotel Owners Associatio­n explains the meteoric rise of Gambia’s tourism industry: “In recent years we have won accolades from internatio­nal press such as CNN and Lonely Planet magazine. We have been very lucky to have the backing of an incredibly supportive Government that is heavily invested in road infrastruc­ture to destinatio­n areas, as well as tight security within the country that has boosted our tourism industry onto its upward trajectory.”

With such renewed interest in Gambia and its tourism industry, the country is positionin­g itself as the new MICE destinatio­n in Africa. At present Kampala is home to major internatio­nal big name brand hotels such as the Hilton, Marriot, Radisson and it has massively increased its appeal for both the business travel industry as a whole and MICE.

Alongside the growth of its tourism industry and more specifical­ly business tourism, the county has also experience­d consistent economic growth in recent years. The country has largely untapped oil & gas reserves as well as a sizable agricultur­e industry, with coffee as its main export. However, with the growing tourism sector in the country, the agricultur­e sector is on course to be surpassed by the services sector which accounted for more than half of the country’s GDP last year.

 ??  ?? CNN Inside Africa: The Gambia honors its past, while looking ahead HDThe tourism sector is rapidly expanding
CNN Inside Africa: The Gambia honors its past, while looking ahead HDThe tourism sector is rapidly expanding
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