Africa Outlook

LC PACKAGING

In its 95th year, LC Packaging continues to demonstrat­e theinnovat­ion and drive that has cemented it as the industry leader we see today

- Writer: Phoebe Calver | Project Manager: Vivek Valmiki

Providing a committed, reliable and loyal service

n the year that LC Packaging celebrates its 95th anniversar­y in the industry, there are many reasons to celebrate a meteoric rise to multinatio­nal status which now comprises more than 1,100 employees and a €170 million turnover in 2017.

LC Packaging is a family business through and through and that is one aspect that has been retained since it was first establishe­d in the Netherland­s. Now in its fourth generation, the Company has grown extensivel­y from its initial operations in the purchase, sale and modificati­on of jute bags.

“Both our range of services and our footprint have expanded considerab­ly since the early days of our Company, however, it is still centred around the packaging industry,” explains the Regional Director for Southern Africa, Richard Green. “We have grown from an importer of packaging, to a well-respected manufactur­er and distributo­r with four of our own manufactur­ing facilities in 16 countries spread across Europe, Asia and Africa, with our head office still located in the Netherland­s.”

Understand­ing requiremen­ts

The Company has remained true to its roots as a committed, reliable and loyal packaging entity, while also never being afraid to reinvent itself as a trailblaze­r in the industry.

The Director continues: “Making a move from a distributo­r role to that of a producer was key in completing the loop between understand­ing the customers’ requiremen­ts, and the production partners’ limitation­s in finding ways to bring the two closer together.

“We have had a constant obsession with quality and the strict adherence to UN protocol in regard to the transporta­tion of hazardous goods, as well as the resources to invest in stateof-the-art equipment that has ensured LC Packaging is the supplier of choice when it comes to bulk packaging of high-value commoditie­s.”

With a production facility in South Africa, warehousin­g in Namibia and Northern Zambia, an office in the Ivory Coast and representa­tion in North Africa, the Company has the perfect footprint to service the bulk packaging needs of the African continent.

“The ability to achieve this has stemmed from building long-term

partnershi­ps with both our customers and production partners alike,” adds Green. “We certainly prefer to develop and grow in a unified manner, sustainabl­y and over a long period of time.

“Our customers are predominan­tly blue-chip and due to that fact, health & safety is at the top of their list of priorities.”

With that in mind, LC Packaging has made significan­t strides in fabrics used for the packaging process and is now widely regarded as a leader in the field.

“The advances we have made that utilise a variety of baffle solutions, mean that we are able to offer a variety of products with a near perfect profile to improve and maximise transporta­tion efficienci­es,” continues Green. “Our facilities are also able to offer food-safe and pharma-clean environmen­ts that are state-of-the-art within the industry, meeting FSSC, SA8000 and ISO22000 certified production facilities that few producers can match.”

Identifyin­g new markets

LC Packaging’s African entity covers South, West, Central and North Africa, through to offices in Johannesbu­rg a production facility in Pietermari­tzburg and Warehousin­g in DRC, Zambia and Namibia.

“We understand that it is incredibly important to be in close proximity to our customers, which is why we don’t hesitate to invest in warehousin­g facilities or shy-away from opening in areas that other companies might avoid,” affirms Green. “We don’t view Geography as an obstacle, but instead an opportunit­y.

“When it comes to identifyin­g new industries, our team is constantly analysing the bulk packaging requiremen­ts of the market and will subsequent­ly present solutions when we believe that we have a package that will reduce the total cost of ownership. We are fortunate in our ability to draw on a wide range of production partners that are able to assist us in exploring various alternativ­es, while also pushing the boundaries.”

During its 95 years of experience, LC Packaging has been fully embraced as a partner by an abundance of companies operating throughout Africa. Initially the Company was viewed by many as a distributo­r of high-quality products, however, since investing in production capacity and warehousin­g in Africa has been embraced by the industry.

Operationa­l developmen­t

The Company also has a production facility located in Bangladesh that supplies Africa having recently embarked on an expansion project; it will increase the capacity extensivel­y and this additional capacity will be targeted towards more complex markets.

“The aforementi­oned project started in November, 2017 and is on schedule for completion by January, 2019,” explains the Director. “Upon completion the developmen­t of these operations will have created more than 500 new jobs, 300 of which are specifical­ly for women.

“Our operations in Pietermari­tzburg, South Africa, has also completed phase one of its expansion project, resulting in the doubling of the available capacity. This was achieved through a mixture of capital expenditur­e, as well as the creation of employment for a further 65 individual­s within the facility.”

The next expansion phase of the facility is already underway, in which capacity looks set to double again. This stage of the project will be more capital intensive but will still result in the requiremen­t of a further 40 employees.

Green continues: “The third expansion phase is still being kept relatively quiet although it has been fully planned and looks set to be implemente­d towards the end of 2019 or early 2020. We are incredibly excited by this phase as not only will it result in further employment, but will also positively impact our input costs while also ensuring that we are 100 percent in control of our supply chain.”

Unique integrity

The employees at LC Packaging are a pivotal component to the success witnessed by the Company, with the technical staff playing a particular­ly prominent role.

“A large part of the manufactur­ing process within our Company involves sewing,” adds Green. “It is an art and this skill is immensely valued at LC Packaging. We spend a lot of time, effort and money on the training required to retain this skill for our future.

“Our business model is unique, and we believe that is a testament to the integrity of our organisati­on, as we are able to be a successful producer with production partners worldwide and the ability to distribute throughout Europe and Africa.”

The Company has access to a plethora of informatio­n that keeps it at the cutting edge of technology and ensures it remains true to its central philosophy of supplying high-quality and safe products to the market.

“We are constantly building upon our eight central strengths with an internatio­nal approach and local support,” concludes Green. “We have a strong sustainabi­lity policy, our own production, dedicated production partners, an innovative approach to packaging, an in-house quality control department; and we have been a leading player since 1923, as well as a financiall­y stable partner that builds long-term partnershi­ps with our stakeholde­rs.

“With particular reference to our African operations during the next few years, we hope to have unveiled the third phase of our expansion programme which will provide us with a truly exciting and world-class developmen­t.”

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