Africa Outlook

SABAT BATTERIES

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With an ageing Southern African car parc, the automotive battery replacemen­t market is a vast one which continues to grow. There to service this market are two of South Africa’s pre-eminent brands: AutoZone, and SABAT®, a battery brand with strong South African roots and a legacy of quality and performanc­e.

SABAT® batteries are manufactur­ed by AutoX to meet the expanding needs of its customers and the changing demands of the battery industry. It has a strong market presence across the whole of Southern Africa as well as selected Sub-Saharan African countries. It’s brands, of which SABAT® is one, are recognised as leading brands in the marketplac­e. AutoX supplies a comprehens­ive range of world-class lead-acid automotive batteries to the OEM and automotive replacemen­t markets. It is also responsibl­e for the manufactur­e and supply of AutoZone’s own in-house brands. Ensuring the continued supply of premium quality products and service excellence, AutoX combines technology advancemen­t and a quest for perfection. Quality is always at the forefront of AutoX’s offering. In 1987, AutoX’s Port Elizabeth production facility became the first in South Africa to be awarded the SABS Quality Management System for battery manufactur­ing, with SABAT® awarded the SABS Mark of Approval. SABAT® has found its niche as the lifestyle automotive accessory of choice and is in demand by the younger, do-it-yourself generation, particular­ly those interested in outdoor activities. One of SABAT®’s draw cards is the developmen­t of its “deliver and fit” model. Consumers can phone a

Call Centre at 0860 SABAT and obtain immediate response to any questions. This opportunit­y to interact with the brand perfectly matches the needs of today’s “instant gratificat­ion” society. AutoZone’s alignment with SABAT® is a natural fit. AutoZone has got auto parts, spares and car accessorie­s for almost any and every make or model and SABAT® offers a battery with strong local roots and a place in people’s hearts.

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