GREENLIFE’S FARMER/GROWERCENTRIC APPROACH THE GREENLIFE PROMISE

In the recent past, working day and night with the farmer/grower in mind, we have made major breakthroughs to present niche products. For this reason, we are playing a vital role in the food value chain to feed the country and as well as empowering flower/ ornamental growers to color the world. Our innovation, product development endeavors, research and development policies, make us as the most collaborative and trusted partner in agriculture, providing top-notch crop protection innovations to enhance the prosperity of farmers, wherever they are.

Our strategy is to grow through farmer/ customer-centric innovation – no idle research, we do not punch the air but like a skilled boxer, we aim at the real challenges facing the farmers. We seek new and better ways to develop and deliver products that create value for our customers.

GREENLIFE continues to build new partnerships with key partners – flower growers, fresh vegetable exporters to help them in the ever-demanding compliance with market certifications. Our major contribution to these partnerships is to ensure with wide consultation, we have ensured that every year we are releasing ‘safer’ products.

SEEING AFRICA THROUGH GREENLIFE LENSES

Our vision is to be the most collaborative and trusted agricultural partner in Africa. To make this a reality, we continue to invest in young graduates through graduate training and development programs. These programmes are key in setting ‘Greenlife cultural values’ that guide our individual and organisational behaviour. Having this in place, we are confident that the GREENLIFE brand will continue to influence African livelihoods for a long time.

THE FUTURE HAS NEVER BEEN THIS BRIGHTER

With changing trends, challenges associated with climate change, pest and disease resistance - growing crops and feeding the increasing population, the African farmer is burdened. They face constantly evolving climatic, agronomic and commercial challenges while meeting the expectations of their own customers: food value chain partakers, value addition players and middlemen. These demands are also constantly evolving. However, GREENLIFE is always ready to offer a ‘hand’ to the farmer. We are uniquely positioned to build programmes that help farmers upskill themselves and make their businesses more resilient.

IT IN AGRICULTURE

GREENLIFE continues to implement information technology in its operations through the Mkulima Smart Application. Farmers from all over the country can now access all Greenlife products and services through the application on https://portal. greenlife.co.ke, while farmers in more remote areas can access the same resources through Greenlife’s USSD code *431#. The Mkulima Smart Application aims to bring farmers closer to the information they need, including stockists close to them where they can get Greenlife products as well as make it easy for Greenlife to provide tailor made solutions for every farmer and their farms.