Signing off on 2019
A s 2020 rapidly approaches, businesses around the world are evaluating their successes this year and looking ahead to start of the next decade. In South Africa, construction and property development firms are by and large expecting another tough year. A sector that has long been under the spotlight and subject to difficulty, it is those companies operating within it that have been able to adapt that have emerged. New ideas are also being embraced. Take our cover feature company FWJK and its concept of co-development at cost. An elementary way of enabling smaller property investors to co-invest in a pipeline of new prime property developments in any category that they would not ordinarily be able to execute on their own, the firm has carved its own niche in South Africa. “Think about buying a brand-new car,” explains FWJK CEO David WilliamsJones. “Often, you’d have to purchase it from a plush showroom, where 25 percent premiums are added. Now imagine that you could buy directly from the factory and save on paying these premiums by stripping away these additional costs. This is essentially what we’re offering in the property segment.” To discover more about the company’s unique way of working, see the interview in full in our company profiles section, which contains exclusive comment and insight from a variety of industries spanning food and drink, mining and water. Before this you will find a Q&A with Bruno Mettling, President of Orange Africa and the Middle East. An industry veteran, Mettling tells us why Africa is such an exciting market for the French tech giant and how it is helping to combat epidemics such as AIDS and TB. Staying in the technology sphere, we explore the story of South African garage-born data marketing brand Everlytic. “Every business is a data business and every data business competes against others in the attention economy,” JD Engelbrecht tell us. “Consumers suffer from messaging fatigue and there really is no place for ‘ordinary’ in the market. “This demands the extraordinary from marketers in every instance, risking irrelevance or not earning into the attention sphere of their customers. Data and marketing technology have become an extension of a marketing team. Without quality data, transformed into useful insights, today’s marketing generally lacks precision and context.” Last but not least is a look at foreign direct investment into the continent, statistics which show how Africa is bucking the global trend.
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