Data and Analytics Virtual Summit – West Africa

A virtual gathering of data experts

DATA ANALYTICS

has become central to how modern organisations and governments take decisions and execute plans. Online retailers, companies, governments and tech giants are investing millions in ramping up their ability to collect and analyse data.

West Africa too, is fast adopting big data technologies and transforming business through digitalisation. SubSaharan Africa region is currently responsible for an astonishing 45.6 percent of mobile money activity in the world.

MarTech Vibe Data & Analytics Virtual Summit - West Africa will cover crucial aspects of how big data and analytics can help government services, ministries, and large organisations in West Africa harness their data and identify new opportunities.

Sanjay Swamy, Co-Founder and Director of Strategic Partnerships, MarTech Vibe, says: “Businesses in the Sub Saharan region are rapidly adopting data and analytics tools and see it as a source of competitive advantage. According to a report published by KPMG, organisations in Nigeria alone are looking to spend up to N50 million annually to build their data and analytics capabilities.

“We have carefully crafted the programme, keeping in mind the key challenges the region faces right from identifying the right solutions providers to building the right talent capabilities. Now is the right time for businesses to focus on data and analytics or they get left behind.”

The two-day virtual summit opens with experts from regional companies including the National Information Development Agency, Nigeria; GTBank PLC, Chevron, Wakanow, Dangote Group, First City Monument Bank, Axa Mansard, Eat ‘n’ Go and many more.