Africa Outlook

Colombina

- www.colombina.com/ corporativ­o/en/index.php MARIO ANDRES JORDAN mjordan@colombina.com WhatsApp: (+57) 314-894-4579

Colombina is a Colombian food company with over 90 years of market presence. From its founding in 1918, it has interacted with its customers and consumers through a management model rooted in comprehens­ive transparen­cy.

Such customer-centricity is just one of the reasons for Colombina’s global reach of 80-plus countries today, boasting nearly USD $600 million in annual sales from manufactur­ing and commercial­ising its wide array of food – a legitimate leader in major candy markets.

Colombina also observes employeece­ntricity with its over 7,300 workers. This in-house pledge to its workforce inspires them to simply turn out the very best flavours and food experience­s.

Colombina has operations in 21

African countries, making in-roads there with establishe­d well-loved brands, such as Bon Bon Bum chewing-gum filled lollipops, Tiger Pops chewy centre filled lollipops, Mini Bum chewing-gum filled hard candies and Crakeñas crackers. Its presence on the African continent grew from alliances with distributo­rs, such as Habibo Group: a steady Malagasy ally since 2013. And the people of Madagascar have made Colombina’s Bon Bon Bum lollipop a star product!

Colombina has set its sights on expanding its brands more across the continent, particular­ly into Mozambique, Zambia, Malawi, Uganda, Kenya, Rwanda and Ethiopia. So, our company is putting out the call to any major importers and distributi­on heads able to handle national wholesale coverage throughout East Africa.

For more informatio­n, please contact our African-markets Commercial Manager:

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