Africa Outlook

A.G. Leventis Nigeria Strength Through Supply Chain

Adaptation and developmen­t in the logistics industry

- Writer: Marcus Kääpä Project Manager: Lewis Bush

Looking back, I definitely see how the dots all connected to lead me to this point,” says Seun Oni, from A.G. Leventis Nigeria.

“My domain field is in finance, profession­ally a Chartered Accountant, and I started my career after graduating schooling with PwC. Over the past 29 years, my career has evolved through key career milestones that have defined the essence of my leadership.”

Now Oni sits as Group Managing Director and CEO of the company;

A.G. Leventis (Nigeria) Ltd (AGL).

AGL began as a trading business in Ghana in 1937. It has developed and transforme­d into a Conglomera­te, with a major portion of its operations in supply chain and logistics, covering multiple aspects of the industry, from logistic solutions to truck assembly, and automobile sales. Other areas of the business are real estate, and retail.

Prior to the start of the decade, the Nigerian logistics industry saw a surge of revenue leading up to 2020. However, it was one of the many sectors to be hit hard by the impact of the COVID-19 pandemic that followed.

“Over the past decade, the industry experience­d some moderate level of growth before the 2020 crisis. The industry was one of the fastest growth sectors of the economy. In 2018, the value was estimated at ₦250 billion ($694 million),” Oni elaborates.

“But against the backdrop of an emerging recession, just after the last recession cycle of 2014-16, this is currently a challengin­g period for the sector.”

“The industry can still be regarded as at a nascent stage. Its full potential is constraine­d by infrastruc­ture challenges, the highly fragmented nature of the industry with over 500 players, enabling institutio­ns are marred by high level bureaucrac­y, policy inconsiste­ncies, and slow pace of much needed institutio­nal reforms,” Oni adds.

Nigeria is ranked approximat­ely 110 out of 168 countries in the World Bank Logistics Performanc­e Index, and with the exception of South Africa (at 33), and Ivory Coast (in 50th place), the other African countries are above the 50th mark with a higher index for the West African countries.

These challenges however open up a spectrum of opportunit­ies for industry players that choose to leverage unique levers to drive a competitiv­e advantage, despite the need for the accelerati­on of critical

reforms. The sector, given its role in the facilitati­on and enabling of business competitiv­eness, is crucial in the economic transforma­tion, as well as GDP expansion for the country.

STANDING STRONG: COMBATTING COVID

It is fair to say that the COVID-19 pandemic changed industries around the world, but AGL rose to the challenge as soon as it presented itself. Faced by the pandemic, AGL decided to act immediatel­y. From the onset the company saw and prepared for the worst, treating it from the very beginning as an extended crisis.

“We kicked in the crisis management team around the first week of March 2020 - immediatel­y after we had the first reported index case. Our focus was directed at our employees, methods of working, client portfolio, and operationa­l business continuity,” Oni informs us.

“The shift to take the crisis head-on, early, focusing on what we can control and influence together as a team and being overcautio­us, put us quickly in the position of putting together guidance to navigate our operations for remote working and connecting our branch operations across the country.”

For the company, the primary focus remains the health (both physically and mentally), safety, and well-being of its employees. This people-centric practice is one of the many factors that set the company apart from its industry competitor­s.

“Building an engagement platform to emotionall­y connect with the team,

being open in sharing real concerns, and integratin­g seamlessly into the new work norm, will continue to be a priority” Oni says.

This people-centric attitude and focus is one of AGL’s key values. It is one of the many aspects that sets it above and apart from its industry competitio­n, including resilience in the face of challenges, the strategic partnershi­ps with OEMs, and the company’s drivers – the heart of AGL.

“We take pride in our drivers

(our delivery officers); we call them our frontline leaders. We focus on welfare, training, and effectiven­ess, recognisin­g that they are the first touchpoint for service experience,”

Oni tells us proudly.

“The network of our operationa­l sites equally provides a reach that enables us provide immediate support interventi­on either as rest points on long journeys or for timely resolution of issues, and these are critical building blocks in securing driver wellbeing and effectiven­ess.”

“Our heritage not only reflects a strong identity and connection to the country, but it reflects the power of resilience that has been embedded into our DNA,” she adds.

Strategic partnershi­ps with OEMs of the truck brands gives AGL the upper hand in the market. Through this, the company is able to connect the supply side of the truck components, all through to the local assembly, access to spares and localised maintenanc­e with on-demand support from the manufactur­er provided, throughout the life cycle of the trucks.

DIGITALISA­TION

Yet an additional aspect that places AGL beyond the industry competitio­n is its active digitalisa­tion processes that see it adapt to the growing digital age. Oni elaborates.

“As a business, we have and continue to navigate the different curveballs that come with the operating environmen­t and we are still very much here. We equally build in agility and ensure we keep pace with innovation – we learn and adapt quickly.

“We are proud of our new corporate website: www.agleventis.com, it showcases our history and our brands.

We believe in the power of storytelli­ng, after 83 years and still going strong, we want to see our website constantly evolve but equally dot the paths of our journey in this great continent.”

The website showcases the facets of the AGL Tribe (the employees), from the nuts and bolts of its technician­s in the workplace, to the diversity across the workplace, and the best of what we do every day to drive execution.

“The website is our canvas, and we shall continuous­ly refresh this and make it more interactiv­e in engaging with our customers and visitors to the site,” Oni tells us.

“For example, we are currently working on extending the Real Estate site to leverage a lot more interactiv­e technology like virtual tours of our commercial and residentia­l properties, which allows a real-time interface engagement with the users, so watch out as we unveil this.”

Alongside the developmen­t of its digital platform, AGL invests in innovative technology to maintain its fundamenta­l supply chain operations.

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