AT A GLANCE: HABESHA BREWERIES

Backed by the international brewer of Bavaria beer- Swinkels Family Brewers, Habesha has been a trend setter in the branding and advertisement arena. As one of the youngest breweries in the country, it became the underdog among competition but rose above the quality standards of beer that many had anticipated. During the past years, Habesha has achieved competitive market leadership in many of its sales locations because of its high-quality taste and impeccable branding. Celebrated for raising the Ethiopian identity, Habesha has positioned itself as a daring force and a recent favourite.

The company has four SKUs in its portfolio. Its flagship brand Habesha beer is distinguished by its golden colour, rich aroma, and full-bodied taste. With the intention of serving the needs of its consumers who does not want to drink alcohol for different reasons, the company also introduced Negus coffee flavoured non-alcoholic malt in 2019. The company thirdly introduced another beer SKU at the end of 2020 for those who are looking for a smooth and easy to drink beer that has a unique taste with the name of Kidame beer. The draught SKU of Habesha beer was also introduced at the same time expanding the reach of the Habesha brand even broader.