KENCHIC’S MISSION
Kenchic has a vision to be the chicken of choice in all its markets. This directs the company through a five year, constantly updated, vision to ensure it stays ahead of the competition and remains relevant. It pushes Kenchic to identify new market and product opportunities that may not be relevant in the present but with potential in the future, and so ensures that the company has started preparation long before it has to execute.
The company holds a large focus on its culture and its function, investing heavily in its staff, such as in the areas of recruitment, development, and training, providing the opportunity for individuals to grow in the business.
Kenchic’s customer focus is paramount. The company works on engagement and partnerships rather than just a transactional relationship, building long term collaborative relations.
The company’s ‘Farm to Fork’ policy that focuses on world standards of production, animal welfare, food safety among other aspects is ingrained in everything it does. Kenchic focuses on producing products and food that the customer knows and will trust.