BACARDI ON RESPONSIBILITY

From its early days in 1862, Bacardi has operated with a deep appreciation of the connections between business and society. Bacardi acknowledges that its privilege to create spirits that consumers love is earned by taking care of both the company’s people and the communities in which it operates. Bacardi makes choices based on doing the right thing for such people, its consumers, partners, brands, and the environment.

Bacardi cares about the impact of what it does not just in the present but for the future, which the company encapsulates under its ‘Good Spirited’ initiative. Bacardi has four pillars that it implements globally:

1. GOOD FOOTPRINT – taking bold action to have a positive impact on the environment.

2. GOOD FUTURES – empowering people in the fair and inclusive workplace to bolster associated communities.

3. GOOD CHOICES – market responsibly to inspire mindful drinking and reduce alcohol-related harm.

4. GOOD SOURCES - respect people and the planet through responsible sourcing partnerships.