Africa Outlook: What, for you, differentiates Jovena from other companies operating within the same industries as yourselves?

Benjamin Memmi: “Jovena is now clearly differentiated from its competitors, firstly by being the leader in its market, but also by means of its structure which allows a rapid decision-making and implementation.

“We have invested heavily through the years to be the largest distribution network in Madagascar and to assist our customers and end-users, to build a close relationship and to position ourselves in isolated areas as well as to build partnerships with the government for the construction of transport stations or to offer services in fuel stations that are not limited to just fuel. Moreover, we are attentive to market changes and the needs of our customers. it is our vision and commitment to ensure that Jovena stands the test of time with agility while adapting to the changes in the industry.”