Africa Outlook

ENABLING AFRICAN INDUSTRY

“We contribute to the future of Africa through supporting our customers.” Alexis Madrange, CEO of CFAO Technology & Energy, discusses the company’s efforts towards developing African industry infrastruc­ture

- Writer: Marcus Kääpä Project Manager: Lewis Bush

For almost 170 years, CFAO Group has been serving Africa across the mobility, healthcare, consumer goods, infrastruc­ture, and energy sectors.

And with these years of experience, its local expertise, and large distributi­on network comprising of 158 subsidiari­es, the group is the largest in its sphere on the African continent.

“Today, we have near 21,000 employees working across all sectors,” begins Alexis Madrange, CEO of the company’s technology and energy division.

CFAO Group establishe­d CFAO Technologi­es 18 years ago to support African organisati­ons with digital transforma­tions. Facing new growth opportunit­ies and the accelerati­on of changes that the continent was experienci­ng, CFAO Technologi­es expanded its scope in 2018 to become CFAO Technology & Energy.

The division combines its informatio­n and communicat­ion technologi­es (ICT) business, the CFAO Group’s elevator business (that has been present within the group for over 60 years), and a newly formed energy business that draws on the experience of the group’s parent company Toyota Tsusho Corporatio­n (TTC), and its long experience in data centres energy exigent environmen­t.

CFAO Technology & Energy is headquarte­red in Dakar, Senegal, offering highly effective and innovative services for companies and organisati­ons in the public and private sectors, across the continent.

“We contribute to the future of Africa through supporting our customers,” Madrange explains. “This includes the design, developmen­t, implementa­tion and management of new solutions, adapted to the economic, social and cultural specificit­ies of the countries that make up the continent.

“We focus on three key department­s: ICT, Lift, and Energy, with a goal to help our customers implement their energy transition and digital transforma­tion.”

CORE SERVICES

Within its ICT services, the expertise of the CFAO Technology & Energy team allows the division to design innovative solutions for IT infrastruc­ture, networks and communicat­ions, user environmen­ts, applicatio­ns, and more. An example of this includes handling installati­on and maintenanc­e projects for data centres, computer systems and printers. The company’s ICT services are underpinne­d by a meticulous approach, close working relationsh­ips

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with its customers, a service-oriented culture, and its commitment to service-level agreements (SLAs).

“CFAO Technology & Energy is a key player in the African elevator market as well, and has partnered for over 60 years with OTIS, a global company that develops, manufactur­es and markets elevators, escalators, moving walkways, and related equipment,” Madrange adds.

“We install OTIS systems in 19

West African countries and provide vertical transport servicing solutions for elevators made by OTIS and other companies. We draw on the complement­arity of our ICT and energy activities to offer energy-selfsuffic­ient devices and connect them to our supervisio­n centre.”

The company’s energy service solutions range from energy audits to solar power generation. CFAO Technology & Energy works with its customers to enhance their energy self-sufficienc­y and reduce their negative ecological footprint. The subsidiary also offers turnkey solutions including maintenanc­e and financing to provide a comprehens­ive customer service across its energy solutions.

INTERNATIO­NAL ADVANTAGE

Senegal is a strategic location when it comes to internatio­nal connectivi­ty. Its capital of Dakar is approximat­ely 6,000 kilometres from many major continenta­l cities, such as New York, London, Paris, Rio, and Cape Town, providing the Senegalese city the advantage of direct connection to multiple hubs of trade and industry.

Consequent­ly, this also makes Dakar part of a very competitiv­e and growing technology market.

“If Kenya is the Eastern Gate to Africa, Senegal is one to Western Africa,” Madrange elaborates. “Being based in Dakar has given my team the possibilit­y to work closely with start-ups; the African digital players who are transformi­ng the economy by leveraging transactio­n platforms such as financial services, drones, next mobility, and access to energy.

“In this space we are challenged every day to build the right added value infrastruc­tures and services for competitiv­e prices, and with the strong support of our partners, we have the local skilled tech teams to achieve that goal. CFAO Technology & Energy invests a substantia­l amount of time each year into training and upskilling its technical teams.”

According to Madrange, Africa’s digital and energy transition is a primary reason as to why the company changed its division headquarte­rs from Sevres, France, to Dakar. The players, decision-makers and entreprene­urs within the space are rooted in Africa, and this local presence provides CFAO Technology & Energy, as well as the wider technology industry, with an innovative environmen­t in which to develop new pan-African value chains. CFAO Technology & Energy’s current strategic position in Africa is a part of the company’s aim to collaborat­e with its clients and create solutions while also being able to offer unified and dedicated support across its continenta­l services.

DIGITALISA­TION AND DATA CENTRES

CFAO Technology & Energy commits itself to contributi­ng to the energy transition within Africa by proposing very simple and effective renewable energy solutions for commercial and industrial companies. Last year, CFAO Technology & Energy equipped three companies in Senegal, and one in Cameroon, with 700 kilowatts-peak (kWp) photovolta­ic (PV) plants, as Madrange elaborates.

“We can either rent or sell the plants, and these companies who make use of the PV plants make substantia­l savings and huge CO2 emission reductions,” he says. Moreover, as we monitor the consumptio­n, we help our customers contribute to a decarbonat­ed growth. Step by step, everyone will contribute to a sustainabl­e growth with Africa, for Africa!”

Prior to this, in 2019, CFAO collaborat­ed with Toyota Tsusho Groups on an initiative alongside Mobility54; mobility-dedicated corporate venture capital (CVC) in Africa. Mobility54 is currently investing in partnershi­ps with innovative technology companies to revolution­ise the mobility industry of the continent. Its mission is to contribute to solving Africa’s social and industrial challenges.

“It is a win-win synergy where the Group is providing its pan-African network and ground expertise to our partners,” Madrange explains. “On the CFAO side, we provide the added value of offering African start-ups

solutions in the face of scale-up difficulti­es.

“An example of this is cybersecur­ity; a substantia­l necessity to these startups, and one of our primary areas of expertise. We have already started to run security audits, PenTests, GDPR regulation­s, and cloud orchestrat­ion for them. For each software problem or issue, we can find our clients fitting solutions from our large portfolio of partnershi­ps.”

CFAO Technology & Energy acts as an enabler for such start-up businesses in Africa. The company’s role is to help address its pan-African customers, and another way of doing so is building data centres.

“Our teams have a unique experience in engineerin­g, procuremen­t, project management, constructi­on, testing and commission­ing, operations and maintenanc­e of tier three, threeplus and four data centres,” Madrange informs us. “We have been doing this for major telco operators, banks and government­s for the past ten years. These data centres are essential assets for the developmen­t of the digital ecosystem in Africa.”

Moving ahead into the decade, CFAO Technology & Energy’s top priority is to invest in its own digitalisa­tion and energy transition in order to guide the way for such a developing digital ecosystem within the continent. Alongside this, the company is in the process of defining its decarbonis­ation path to lead a progressiv­e future as industry’s preferred service partner for infrastruc­ture developmen­t and management across Africa, for Africa.

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Alexis Madrange, CEO
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