SOUTH AFRICAN BREWERIES: A CLOSER LOOK

SAB is not just a brewer, but a key driver of the South African economy with a direct employment of more than 6,000 people as well as 1,300 farmers and 250,000 suppliers and retailer employees. Vundla explains that the industry supports over one million livelihoods that span across different sectors of South Africa.

“In addition, we are a company that puts responsible consumption at the centre of what we do,” explains Vundla. “We are advocates of responsible consumption and we will soon launch a new responsible consumption platform that will create awareness on how consumers can enjoy our products responsibly. SAB has implemented numerous evidence-based initiatives in partnership with local government authorities that have been proven to positively impact our communities.

“An example of this are our AEC’s (Alcohol Evidence Centres). This is an initiative where we partnered with provincial local departments of transport to fund and implement these AEC’s. This has assisted government in reducing the number of fatalities in the roads in regions across the country.”