LAFARGE ZAMBIA AND THE LAST MILE DELIVERY SOLUTION
In 2020, the marketing team behind Lafarge Zambia launched the ‘Last Mile Delivery Solution’. By partnering with FMCG start-ups AfriDelivery and Tigmoo, Lafarge Zambia were able to provide cement delivery to end users across five towns in Zambia, including Lusaka, Ndola, Kitwe, Chingola, and Livingstone.
The integration of the two start-up’s apps into the company’s services represented an innovative digital solution, whereby end-users were able to order, pay, and have their cement swiftly delivered to a construction site within two hours, all from their mobile phone.
By so doing, Lafarge Zambia became the first cement player to surmount the impacted quality of service delivery during the COVID-19 pandemic with innovative methods. Through integrating AfriDelivery and Tigmoo services, Lafarge Zambia has served over 3,000 customers both locally and internationally with a revolutionary safe, cost-effective, and convenient shopping experience.