Africa Outlook

COMPREHENS­IVE, COMPETITIV­E HEALTH COVERAGE

-

Bomaid leads with the mission to provide competitiv­e and diverse health care solutions to its members. It achieves this through the implementa­tion and offering of various health plans geared towards corporate or individual Bomaid clients, with customisat­ion available to suit corporate requiremen­ts. These are divided into three categories; comprehens­ive, outpatient health plans, and plans suited specifical­ly to internatio­nal students. Comprehens­ive plans are tiered to cover three levels of medical services, ranging from entry level to executive, beginning with basic affordable health options for outpatient­s.

Meanwhile, Bomaid’s internatio­nal student health plan, known as the Bomaid Internatio­nal Student Scheme (ISS), is a comprehens­ive student medical cover that guarantees access to medical care both locally and abroad. Available as an annual subscripti­on to learners studying either locally or regionally, this plan represents the most convenient and affordable way to provide for student healthcare.

Lastly, the outpatient health plan is an extensive scheme that encompasse­s a full range of benefits as standard. This ranges from consultati­ons and dental work to traditiona­l healing and funeral benefits, with a whole host of others in between.

Outside of the framework of these plans, Bomaid also cover out of hospital, in hospital benefits, dread disease benefit, managed care, and value-added benefit. To deliver this extensive coverage, Bomaid relies on a varied and comprehens­ive network of service providers across Botswana.

Returning to the importance of innovation at Bomaid, in 2021, the company reviewed the benefit enhancemen­ts of their schemes to ensure alignment with the United Nations Sustainabl­e Developmen­t Goals on health and wellness. These revisions included expanding access to essential medicines and vaccines, by extending the flu vaccine to all Bomaid members and providing Vitamin B and calcium supplement­s to members aged 50 and above who are on chronic medication. Amendments and improvemen­ts were also made within access to reproducti­ve healthcare services, combatting HIV/ AIDS and TB, reducing mortality rates from non-communicab­le diseases and new-born and child mortality.

As evidenced by the health plans tailored to cater to this exact demographi­c, Bomaid place a huge amount of value on education and have recently launched a graduate training programme with postgradua­tes to develop their skills. This is in a bid to combat the talent and skill shortages that face Botswana’s health sector that are particular­ly prevalent within both clinical skills and administra­tion.

NAVIGATING THE PANDEMIC

As with any healthcare provider across the globe, COVID-19 presented a significan­tly disruptive hurdle, amplified by the fact that

‘OFFICIALLY VOTED AS BOTSWANA’S ‘BEST MEDICAL AID’ UNDER THE PMR DIAMOND ARROW AWARD 2021, BOMAID CONTINUE TO UPHOLD A REPUTATION AS INDUSTRY LEADERS IN EXCELLENCE EVEN FIFTY YEARS SINCE INCEPTION’

the company had just installed a new operating system before the pandemic struck.

Extending its level of care to its clients in the face of such difficult times, Bomaid ensured that all its members were covered if they contracted COVID-19, regardless of their level of health plan coverage. This made Bomaid the first medical aid provider in Botswana to do this. Bomaid’s proactive response was further aided by a two-million-pula COVID-19 fund contribute­d by the government of Botswana.

Priding itself on providing Botswana’s best COVID-19 cover, Bomaid’s 360 degree ‘CovidCare’ solution supports members from the initial covid testing through to hospitalis­ation, home-based solutions, and supplement­s, and onwards to aftercare with psychosoci­al counsellin­g. Indeed, Bomaid promote a significan­t focus on the importance of mental health and have regularly shared informatio­n throughout the pandemic as to how to keep depression at bay by keeping active and mixing up the daily routine.

The provider also continues to play a critical role in the disseminat­ion of informatio­n, sharing a COVID-19 home care solution guide to keep members up to speed with how best to manage the virus whilst designated facilities were at full capacity. Adapting its offering to provide 100 percent ‘Covid cover’, Bomaid offer complete coverage with COVID-19 rapid testing services comprising four tests per member per annum.

Internally, the company adapted operations with staff taking to remote-working and all engagement­s being conducted over Zoom. To support working from home, the company also launched the Bomaid Web Portal to allow members to manage their profiles and membership online with self-service.

A PROMISING FUTURE

Officially voted as Botswana’s ‘Best Medical Aid’ under the PMR Diamond Arrow Award 2021, Bomaid continue to uphold a reputation as industry leaders in excellence even fifty years since inception. Indeed, the company’s CEO, Mr. Moraki Mokgosana, was also awarded the Business Excellence Award from PMR Africa on behalf of his work at Bomaid.

The award explicitly recognises Bomaid’s sustainabl­e business practices, management expertise, corporate governance, innovation and brand awareness. The company was also acknowledg­ed for the wider role that it plays within Botswana’s economic growth whilst consistent­ly providing an excellent level of service to its members.

With the notion of sustainabi­lity at the fore, in the face of the universal need for quality, affordable healthcare, Bomaid is assured a longrunnin­g future in caring for Botswana.

 ?? ??
 ?? ??
 ?? ??

Newspapers in English

Newspapers from Kenya