African Business

MANAGING VIRTUAL TEAMS

Many managers and teams have struggled to cope with working virtually. Yendor Felgate of the Being Human Group looks at ways to rethink, reimagine and re-engage with the new work reality

- Yendor Felgate is Cofounder and Director of the Being Human Group.

According to Time magazine, the Covid-19 pandemic has created the “World’s largest work from home experiment”. The pandemic has accelerate­d the developmen­t of virtual, dispersed and hybrid teams, as leaders everywhere have sent their employees home with their laptops.

Work continues to be remote as we await the impact of the second wave of the pandemic in many countries. And with these changes, managers are under pressure to adapt and cope.

In the past managers have had the luxury of hiding behind their “technical prowess” and being able to muddle through by doing some of the “people stuff” if they chose to. We think that the pandemic has accelerate­d what we have always known, that the “people stuff” is the job.

Those managers who took poor relationsh­ips or a lack of trust into lockdown have struggled to recover. Managers who do not feel comfortabl­e to delegate and did things themselves have been unable to hold their teams accountabl­e.

Managers have also struggled to find the right balance between too little or too much management. The result is that many managers and teams have struggled to adapt and contribute in the new normal.

According to Gallup, 70% of the variabilit­y in employee engagement is dependent on the manager. The role of managers when leading virtual teams has therefore never been more important. However, it is not traditiona­l managing that counts – the rules have changed as the ways of engaging with employees shift rapidly.

Rethink, reimagine and re-engage

Managers need to rethink, reimagine and re-engage with their employee’s new work experience and reality. The blurring of work and home requires a new approach. The following six recommenda­tions are a good starting point for managers.

• Individual­isation is key. The best managers have always individual­ised their coaching to the worker, but doing so at a distance requires greater intentiona­lity. Managers need to ask each team member to describe the conditions under which they perform best, their concerns about their workflow and their emotional response to the situation.

• Set expectatio­ns early and clearly. Managers must make expectatio­ns crystal clear: X is the work you should do, Y is the quality standard, Z is the deadline. Executives should provide higherleve­l expectatio­ns aligned with the company’s purpose: We’ll keep our customers engaged by doing X, we’ll maintain our standards by doing Y, we’ll fulfil our mission by doing Z. The more detail, the better.

Adapt your workflows. Managers can expect employees to follow the same work processes at home. Be decisive when identifyin­g and removing potential roadblocks and duplicatio­ns.

• Provide the right technology. Fulfilling expectatio­ns requires equipment and informatio­n. The most successful remote work situations have technology that allows them to collaborat­e, and know how to use the technology.

• Communicat­ion. Employees who are accustomed to working in-house may feel cut off from the resources, informatio­n or relationsh­ips they need to do their jobs well, so plan for more conference calls. It’s OK to pad socialisin­g into the timeframe; indeed, it may be vital for people who need lots of interactio­n to keep their energy up. Managers will have to be diligent about communicat­ing productive­ly – coaching high performanc­e requires frequent conversati­ons.

• Support your managers: A sudden change in the practice of management can be hard on managers. They may worry about disruption­s to the workflow they’re accountabl­e for. Some may feel they have to be physically present to be good coaches, unsure that they can keep their remote teams engaged from a distance. Rather more negatively, there are still some managers who don’t trust workers they can’t see. All of them will have to manage workers in a new way, and fast. So, managers will need support – practical and emotional – during this tough transition.

Looking ahead

So, if you have to send people home to keep them safe, individual­ise, communicat­e and set expectatio­ns so your managers can coach effectivel­y during a crisis. But keep this in mind: while Covid-19 won’t be an issue forever, remote work will be. What you learn about leading a remote workforce and building a strong remote-work culture now will likely become best practice for your company later on.

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