NASCO Group: Six decades of providing the quality life and marching on!

All over Nigeria, across West Africa and beyond, consumers choose NASCO’s brands on account of their abiding, unbeatable brand equity. Executive Chairman Dr Attia Nasreddin outlines the approach that has made NASCO the dominant player in Nigeria’s FMCG sector

Since 1963, NASCO Group has been enriching the lives of consumers by providing products of superior quality and value. From a single factory nearly 60 years ago, to the many successful business divisions we maintain today, NASCO Group has established itself as a Fast-Moving Consumer Goods (FMCG) leader with a consistent track record of financial performance.

As markets have evolved over time, we have continued to grow and adapt, demonstrating a willingness to embrace change and maximise opportunities for expansion and innovation. NASCO has remained resilient as Nigeria’s dominant player in the FMCG segment, bestriding the foods, confectioneries, packaging, hospitality, real estate, and household consumer products space. This exponential growth is fuelled and sustained by a historically strong, competitive consumers’ franchise. All over Nigeria and across West Africa and beyond, consumers choose our brands, again and again on account of our abiding, unbeatable brand equity.

NASCO Group’s long-term development is linked to the regions in which we operate, and we plan to capitalise on the strong growth in sub-Saharan Africa by increasing our manufacturing capabilities. In addition to producing products that offer both quality and value for money, we will continue to strengthen our market presence and deliver sustainable profitability by investing in research and technology to reinforce our brands and leverage them into new categories.

With its proven and documented strides in generating hundreds of thousands of jobs nationwide, both directly and indirectly, NASCO propels other significant job creation value-chain multipliers, with positive impact on the Nigerian economy overall.

By the same token, our combined operations and activities are a valuable touchpoint yielding quality livelihoods via massive backward integration processes which are associated with – and lead to – huge, cyclical local raw materials procurements. Our recent, enormous investment forays into the agri-business field aim to further strengthen and expand existing, mutually beneficial relationships, especially with our partner-farmer communities.

We are therefore proud to stand tall as champions of Nigerian agriculture. By sourcing grains from local and regional farmers to feed our production, NASCO is actively involved and strongly supports the government’s efforts to optimise backward integration. The focus is to feed revenue back to rural communities, and through this programme we have empowered our farmers, which in turn helps to improve export earnings via agricultural production. Many more lives will be changed for the better thereby, whilst food security within Nigeria and throughout the African continent will receive a boost.

NASCO also believes and abides by the principle that community involvement is the key to business success. Established by our founder, this principle and core belief is as true today as it was then, and this can be verified by our solid financial performance and track record of profitability.

Corporate Social Responsibility (CSR) is thus deeply ingrained in NASCO’s culture. We will always reinvest in regional and national economic development through employment generation, sports and recreational engagements, educational scholarship opportunities (formal and vocational), environmental sustainability, and health initiatives and interventions.

This approach is essential for ensuring long-term development options and prospects which meaningfully benefit vulnerable and less-privileged communities, thereby unleashing national economic growth.

Championing sustainability

We meticulously consider the effects of our products and operations on the planet. The health and wellbeing of people is a key and ever-evolving consideration that we do not take lightly. This approach to corporate citizenship personifies and advances our chosen, unique role as champions of a more sustainable and equitable world. As a responsible corporate citizen therefore, we are dedicated to pioneering social change across board.

The NASCO partnership with Green Renaissance Africa exemplifies our unflinching determination to support ad

vocacy and inspire practical action and direct involvement in greening the environment. Through our mutual strategic, widespread tree-planting campaign, NASCO and Green Renaissance Africa will collaborate to catalyse environmental conservation and protection. This continuing partnership undertaking is attracting national and international attention for good reason, and NASCO is glad to pioneer a private sector model to guide citizen action in mitigating the effects of climate change, and building the needed coalitions that will identify, create, and add value on this score over the long-term.

Correspondingly, the safety of community water supplies remains a crucial concern throughout sub-Saharan Africa. NASCO is encouraging and backing organisations working to improve community health by expanding access to sustainable water and sanitation facilities. Our flagship NASCO Moments Radio Talk Show (now in its fifth year, with a weekly audience of well over 6m active listeners spread across six Nigerian states) helps to constructively impact and sustain awareness on vital issues of health, hygiene, and allied practices. Additionally, the NASCO Action Home Care brand is at the forefront in the fight against the Covid -19 pandemic across Africa.

We invite you to join us as we continue this inexorable march to become sub-Saharan Africa’s premier brand of quality consumer products, providing the quality life to change lives.

We will continue to strengthen our market presence and deliver sustainable profitability by investing in research and technology to reinforce our brands and leverage them into new categories