Renault’s new QM6 embraces lozenge emblem, refinements
Renault Korea has recently shifted the branding of its bestselling QM6 midsize SUV, replacing the storm’s eye logo with the French auto giant’s iconic lozenge emblem, a change that aligns with the Korean unit’s rebranding announced earlier this month.
The QM6 emblazoned with the new logo went on sale in the Korean market last month, aiming to build on the success of its predecessor, the top-selling Renault vehicle in Korea last year with 10,866 sales.
The new model boasts several refinements in its interior and amenities beyond the emblem. While a key visual update for 2023 was a revamped radiator grille designed to project a bolder, more robust image, the new QM6’s emblem is now prominently displayed on the front radiator grille, which has shifted from satin gray to glossy black. This adjustment complements the chrome enhancements that connect the central emblem to the headlights.
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become more diverse and environmentally friendly as well. Among the seven color options available, the standout is the new vegan olive green napa leather, made of corn processed with linseed oil.
The QM6 continues to prioritize passenger experience with significant upgrades to its infotainment system. The Easy Life system, tailored for Korean users, features a 9.3-inch display and integrates Tmap, Korea’s leading real-time navigation service, complete with Nugu voice recognition in Korean. It also includes access to online entertainment platforms such as YouTube as well as Korean music streaming services Melon and Genie Music.
Comfort and convenience have not gone unnoticed. The front seats are equipped with an air purification mode outfitted with an ultrafine dust filter. Rear passengers can enjoy the addition of a 65-watt USB port for fast charging.
Pricing for the new QM6 ranges from 28.6 million won to 37.6 million won ($20,800 to $27,400).