Diageo Korea honored by Red Cross
Diageo Korea has received the highest honor from the Korea National Red Cross (KNRC) for its active social responsibility programs, the Korean unit of the world’s largest premium whisky producer said Thursday.
The award is given to companies that have donated more than 500 million won ($427,000) in total to the KNRC and other charities. On Wednesday, Diageo received the award for having donated more than 1 billion won for people in need through a range of volunteer activities, such as delivering daily necessities for senior citizens living alone.
On the same day, company CEO Cho Kil-soo and 50 other employees, as well as 20 KNRC volunteers, took part in a kimchi-making event and delivered the pickled cabbage to 1,000 multiracial families.
Diageo Korea has been organizing the event since 2007 to help the underprivileged get through the winter.
“The kimchi-making event marks its 10th anniversary this year, enabling us to spread the spirit of sharing with our neighbors,” Cho said. “This year, we delivered kimchi to multiracial families headed by single parents. Diageo Korea will continue to support our less-privileged neighbors through this and other volunteer programs.”
KNRC President Jae Ta-yong said, “The Red Cross always appreciates Diageo Korea employees for holding this event every year to help people in need get through the winter.”
In September 2013, Diageo Korea established the Heart to Heart Foundation with the Ministry of Gender Equality and Family, donating a total of 4 billion won, including 83 homes for single mothers.