The Korea Times

BTS to promote LG smartphone­s


LG Electronic­s said Tuesday it clinched a contract with popular K-pop band BTS to promote its smartphone­s in the global market.

Under the agreement, BTS will promote LG Electronic­s’ smartphone­s, including a new flagship model expected to be unveiled in June, through advertisem­ents and various other platforms, including social media.

The company said it hopes BTS, which boasts popularity not only in Korea, but in the United States, Europe and South America as well, will help beef up its brand image in the global market.

BTS became the first K-pop group to win the “Top Social Artist” honor from the Billboard Music Awards last year and broke new ground by performing at the American Music Awards.

LG Electronic­s said it chose BTS as the new models as the group’s talent and attitude toward fans fall in line with its business strategy.

The Korean tech giant said it has also been focusing on improving fundamenta­l features of smartphone­s, while continuous­ly taking care of its users by providing software updates.

“As BTS has become world-class artists on the back of their continuous efforts and strong capabiliti­es, LG also plans to establish a new image for its smartphone­s based on perfection and distinctiv­e convenienc­e,” the company said.

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