LG Dis­play takes OLED tech to Japan

The Korea Times - - BUSINESS -

LG Dis­play said Fri­day that OLED TVs have emerged as a huge elec­tron­ics busi­ness in Japan, claim­ing the coun­try’s mar­ket holds a bright fu­ture and that it is home to ma­jor clients.

Dur­ing the 28th Fin­tech Japan held in Chiba, near Tokyo, LG Dis­play claimed that Japan is one of the world’s ma­jor mar­kets for OLED TVs, and that such prod­ucts take up 69 per­cent of Japan’s high-end TVs priced $2,000 and above.

LG Dis­play added that a num­ber of its ma­jor clients are Ja­panese com­pa­nies, which in­clude Sony, Pana­sonic, Fu­nai Elec­tric and Toshiba.

The panel maker, an af­fil­i­ate of LG Elec­tron­ics Inc., has been pro­mot­ing OLED dis­plays over their LCD coun­ter­parts. LG claims that OLED dis­plays are bet­ter in de­liv­er­ing a com­plete black color as each pixel gen­er­ates light, whereas LCD TVs use a back­light.

LG Dis­play said that the vivid color and fast re­sponse speed of OLED TVs make them per­fect for en­joy­ing sports con­tent, en­cour­ag­ing Ja­panese con­sumers to pur­chase them for the 2020 Sum­mer Olympics in Japan.

Japan’s broad­caster NHK, which vowed to air 8K-qual­ity pro­grams dur­ing the Sum­mer Games, has been co­op­er­at­ing with LG Dis­play as it de­liv­ered the world’s first 8K OLED dis­play, the com­pany said.

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