‘Sam­sung wants to make user-cen­tric AI world’

The Korea Times - - BUSINESS - By Baek Byung-yeul [email protected]­re­atimes.co.kr

SAN JOSE — Sam­sung Elec­tron­ics’ vi­sion for ar­ti­fi­cial in­tel­li­gence (AI) tech­nol­ogy is to de­velop more user-cen­tric de­vices so that a va­ri­ety of AI-pow­ered de­vices can com­mu­ni­cate with each other seam­lessly, the firm’s AI re­search leader said Fri­day.

“Our vi­sion is to em­power users to have per­son­al­ized multi-de­vice AI sys­tems as we work on. We are dream­ing AI will be­come al­ways help­ful, learn­ing, there and safe,” Larry Heck, se­nior vice pres­i­dent and head of AI re­search of Sam­sung Re­search Amer­ica, said dur­ing a press con­fer­ence at Sam­sung’s De­vice So­lu­tions Amer­ica head­quar­ters in Sil­i­con Val­ley.

Stat­ing that AI re­search has been shift­ing from “de­vice-cen­tric to user-cen­tric,” Heck also said Sam­sung is de­vel­op­ing tech­nolo­gies to pro­vide mul­ti­ple ways for users to in­ter­act with AI through voice, vi­sion, the screen and touch.

Sam­sung has con­tin­ued its all-in strat­egy in AI, try­ing to ex­pand the AI ecosys­tem, cen­tered on its AI plat­form Bixby. It also set its goal to place the Bixby as­sis­tant in all of its con­nected de­vices by 2020.

How­ever, Heck said AI tech­nol­ogy is still in its early phase and there should be more ef­forts to de­velop fur­ther.

“De­spite the last five, six, seven years of progress, we are still very early in this space. From the per­spec­tive of the user trust, they trust that and talk to a per­sonal as­sis­tant that will al­ways be help­ful to them. I don’t think we have es­tab­lished that yet to­day. It’s made great progress in restau­rants though,” Heck said.

To lead AI-based in­no­va­tion, Sam­sung has been re­cruit­ing tal­ented in­di­vid­u­als in AI tech­nol­ogy by set­ting up re­search labs across the globe. Cur­rently it has seven re­search labs around the world.

“Dur­ing the past year, we were very busy open­ing AI cen­ters. In ad­di­tion to Sil­i­con Val­ley and Seoul, we opened cen­ters last year in Toronto, Cam­bridge, New York and Moscow,” he said.

Larry Heck, se­nior vice pres­i­dent of Sam­sung Elec­tron­ics and head of AI re­search of Sam­sung Re­search Amer­ica

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