Samsung seeks to solidify lead in QLED TVs
BERLIN — Samsung Electronics aims to sell more than 5 million of its high-priced QLED TVs in 2019 to solidify its status in the premium TV segment, Han Jong-hee, president of the company’s display business, said at the IFA trade fair Friday.
QLED stands for quantum-dot light emitting diode, which uses nano-scale crystals to improve color and brightness. Thanks to the popularity of its QLED TVs, Samsung had a 31.5 percent share of the global TV market in the second quarter of 2019.
“Samsung sold about 2 million QLED TVs in the first half of 2019, which represents more than double year-on-year,” Han said. “By selling more QLED 8K and large-sized TVs, we expect total sales for 2019 to exceed 5 million.”
To widen the gap with its competitors in the premium segment, Samsung is aiming to secure more than a 60 percent market share in TVs with a 75-inch or larger display.
Han also said the firm “has devoted itself to development of 8K up-scaling technology” to boost TV sales.
To dispel concerns over lack of available content, Samsung has developed an artificial intelligence (AI) technology-based processor that converts lower-resolution video to 8K quality “Samsung has invested more than 100 billion won ($84 million) since 2016 to develop AI-based 8K up-scaling technology,” Han said. “I am fully confident that our up-scaling feature is second to none.”
He said the firm would invest more in the technology to develop a MicroLED TV, a self-emitting display technology that uses millions of LEDs.
Han Jong-hee, president of visual display business at Samsung Electronics, speaks during a press conference at the IFA trade fair, Berlin, Friday.