Sam­sung seeks to so­lid­ify lead in QLED TVs

The Korea Times - - BUSINESS - By Baek Byung-yeul [email protected]­re­atimes.co.kr

BER­LIN — Sam­sung Elec­tron­ics aims to sell more than 5 mil­lion of its high-priced QLED TVs in 2019 to so­lid­ify its sta­tus in the pre­mium TV seg­ment, Han Jong-hee, pres­i­dent of the com­pany’s dis­play busi­ness, said at the IFA trade fair Fri­day.

QLED stands for quantum-dot light emit­ting diode, which uses nano-scale crys­tals to im­prove color and bright­ness. Thanks to the pop­u­lar­ity of its QLED TVs, Sam­sung had a 31.5 per­cent share of the global TV mar­ket in the sec­ond quar­ter of 2019.

“Sam­sung sold about 2 mil­lion QLED TVs in the first half of 2019, which rep­re­sents more than dou­ble year-on-year,” Han said. “By sell­ing more QLED 8K and large-sized TVs, we ex­pect to­tal sales for 2019 to ex­ceed 5 mil­lion.”

To widen the gap with its com­peti­tors in the pre­mium seg­ment, Sam­sung is aim­ing to se­cure more than a 60 per­cent mar­ket share in TVs with a 75-inch or larger dis­play.

Han also said the firm “has de­voted it­self to de­vel­op­ment of 8K up-scal­ing tech­nol­ogy” to boost TV sales.

To dis­pel con­cerns over lack of avail­able con­tent, Sam­sung has devel­oped an ar­ti­fi­cial in­tel­li­gence (AI) tech­nol­ogy-based pro­ces­sor that con­verts lower-res­o­lu­tion video to 8K qual­ity “Sam­sung has in­vested more than 100 bil­lion won ($84 mil­lion) since 2016 to de­velop AI-based 8K up-scal­ing tech­nol­ogy,” Han said. “I am fully con­fi­dent that our up-scal­ing fea­ture is sec­ond to none.”

He said the firm would in­vest more in the tech­nol­ogy to de­velop a Mi­croLED TV, a self-emit­ting dis­play tech­nol­ogy that uses mil­lions of LEDs.

Cour­tesy of Sam­sung Elec­tron­ics

Han Jong-hee, pres­i­dent of vis­ual dis­play busi­ness at Sam­sung Elec­tron­ics, speaks dur­ing a press con­fer­ence at the IFA trade fair, Ber­lin, Fri­day.

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