Sam­sung SDI pro­motes EV bat­ter­ies at Frank­furt

The Korea Times - - BUSINESS - By Jun Ji-hye [email protected]­re­

Sam­sung SDI is show­cas­ing a va­ri­ety of elec­tric ve­hi­cle (EV) bat­ter­ies at the 2019 Frank­furt Mo­tor Show to bet­ter tar­get the Euro­pean EV mar­ket, the com­pany said Tues­day.

Europe’s lead­ing plat­form for mo­bil­ity, which was opened to the me­dia first, will of­fi­cially kick off Thurs­day and con­tinue through Sept. 22.

Sam­sung SDI’s ex­hi­bi­tion is com­prised of two sto­ries — Core Com­pe­tency and Tech­nol­ogy In­no­va­tion — un­der the theme of “Charged for Auto 2.0.”

Auto 2.0, a term in­tro­duced by Goldman Sachs in 2017, refers to “the trans­for­ma­tion of cars into elec­tric and fully au­ton­o­mous ve­hi­cles in the com­ing years, com­bined with the busi­ness model shift from car own­er­ship to uti­liz­ing the shared econ­omy.”

The Korean bat­tery maker said it plans to ex­hibit a wide range of bat­tery cells, mod­ules and packs, in­clud­ing fast-charg­ing, high-ca­pac­ity bat­ter­ies for EVs that are ca­pa­ble of trav­el­ing about 700 kilo­me­ters on a sin­gle charge.

“In the Auto 2.0 era, it is im­por­tant to man­age prices, per­for­mance, safety and sup­ply change of EV bat­ter­ies,” said Kim Jeong-wook, an executive vice pres­i­dent who heads the Strate­gic Mar­ket­ing Of­fice at Sam­sung SDI. “We will lead the Auto 2.0 era through con­sis­tent in­no­va­tion.”

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