Woori to en­hance mo­bile app for over­seas cus­tomers

The Korea Times - - FINANCE - By Lee Kyung-min [email protected]­re­atimes.co.kr

Woori Bank has launched a project to up­grade its global mo­bile app as part of ef­forts to strengthen its re­tail busi­ness abroad, par­tic­u­larly in South­east Asia, the lender said Tues­day.

Un­der the new project, var­i­ous fea­tures will be added to im­prove user ex­pe­ri­ence in­clud­ing an easy-to-use cus­tom­iz­a­ble lay­out and fre­quently used func­tions that can be en­abled when cus­tomers shake their phones.

Other bank­ing ser­vices in­clud­ing pay­ments and cash trans­fers as well as tak­ing out loans will be avail­able. The en­hanced ser­vice will be launched in Viet­nam in the first half of 2020, and ex­panded to In­done­sia, Bangladesh and In­dia.

The bank said that the plan will im­prove cus­tomer con­ve­nience in ad­di­tion to ser­vices cur­rently in use in­clud­ing buy­ing in­stall­ment and reg­u­lar sav­ings prod­ucts, tak­ing out loans, wiring cash into dig­i­tal wal­lets and QR-me­di­ated pay­ments.

The cur­rent plat­form is avail­able in Viet­nam and In­dia among other over­seas branches.

“We ex­pect the mar­ket de­mand in South­east Asia will grow in the com­ing years. We will con­tinue to boost our dig­i­tal ser­vice via closer co­op­er­a­tion with fin­techs among many other ef­forts that could help us bet­ter com­pete on the global stage,” a Woori of­fi­cial said.

Sohn Tae-seung Woori Fi­nan­cial CEO

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