Dyson rolls out new air pu­ri­fiers, vac­uum cleaner

The Korea Times - - BUSINESS - By Baek Byung-yeul [email protected]­re­atimes.co.kr

Dyson has un­veiled new air pu­ri­fiers and a cord­less vac­uum cleaner, throw­ing a fresh chal­lenge to its Ko­rean ri­vals LG Elec­tron­ics and Sam­sung Elec­tron­ics, the Bri­tish home ap­pli­ance maker said Thurs­day.

The launch comes amid heated com­pe­ti­tion among home ap­pli­ance mak­ers in the do­mes­tic air pu­ri­fier and cord­less vac­uum cleaner mar­kets, which are show­ing sharp growth due to con­sumers’ ris­ing in­ter­est in the qual­ity of the air they breathe.

Ac­cord­ing to Dyson, the new cord­less vac­uum cleaner, the V11 220 Air Watts CF+, has the strong­est suc­tion among its vac­uum clean­ers. Its 220 watts are more than triple the com­pany’s first cord­less stick vac­uum cleaner in 2010 that had 60 watts.

“Us­ing our Cy­clone tech­nol­ogy that cap­tures more mi­cro­scopic dust, the lat­est vac­uum cleaner has the strong­est suc­tion power com­pared to our pre­vi­ous vac­uum clean­ers,” the com­pany said, adding its bat­tery pack can op­er­ate for up to an hour.

Dyson also rolled out new air pu­ri­fiers that can fil­ter out many more dan­ger­ous par­ti­cles. Both its Pure Cool Cryp­tomic air pu­ri­fier and Pure hot+cool Cryp­tomic Pu­ri­fy­ing fan heater can ab­sorb formalde­hyde, a chem­i­cal that can cause lung dis­ease, the com­pany said.

“Ac­cord­ing to our own sur­vey of 1,000 Ko­re­ans, 70 per­cent of them know what formalde­hyde is and the chem­i­cal is linked to sick build­ing syn­drome,” the com­pany said.

Dyson said many re­cip­i­ents an­swered that the re­moval of formalde­hyde in­side their home or build­ing was es­sen­tial to im­prov­ing in­door air qual­ity. The Pure Cool Cryp­tomic air pu­ri­fier is priced at 998,000 won ($835) while the Pure hot+cool Cryp­tomic Pu­ri­fy­ing fan heater will be sold for 1.09 mil­lion won. The V11 cord­less vac­uum cleaner costs 1.19 mil­lion won.

Cour­tesy of Dyson Korea

Dyson’s V11 220 Air Watts CF+ cord­less vac­uum cleaner

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