Pulmuone tops US kimchi market in Aug.
Pulmuone occupied the largest share in the U.S. kimchi market in August, the company said Monday.
The food company said its readymade kimchi market share in the U.S. soared from 0.7 percent in August last year to 40.4 percent this year, citing Nielsen research data.
It was followed by two local companies from the U.S., which had an 11.6 percent and 9.4 percent share, respectively.
Pulmuone said the company was able to become the most-favored kimchi brand in the U.S. due to its strong brand identity.
“The fact that our kimchi is made from Korean cabbage contributed to the brisk sales performance,” a company official said.
It also attributed its success to expanding partnerships with local distribution channels.
The company entered 100 Walmart stores last year, and has gradually expanded to 10,000 grocery stores, including 3,900 Walmart stores in total and 1,100 Publix outlets.
Pulmuone tapped into the U.S. market under the brand Nasoya, the top U.S. tofu manufacturer which is owned by Pulmuone Foods USA.
The kimchi is currently available in four forms — spicy, mild, radish mild and white mild.
Pulmuone’s kimchi products