Pul­muone tops US kim­chi mar­ket in Aug.

The Korea Times - - BUSINESS - By Kwak Yeon-soo [email protected]­re­atimes.co.kr

Pul­muone oc­cu­pied the largest share in the U.S. kim­chi mar­ket in Au­gust, the com­pany said Mon­day.

The food com­pany said its ready­made kim­chi mar­ket share in the U.S. soared from 0.7 per­cent in Au­gust last year to 40.4 per­cent this year, cit­ing Nielsen re­search data.

It was fol­lowed by two lo­cal com­pa­nies from the U.S., which had an 11.6 per­cent and 9.4 per­cent share, re­spec­tively.

Pul­muone said the com­pany was able to be­come the most-fa­vored kim­chi brand in the U.S. due to its strong brand iden­tity.

“The fact that our kim­chi is made from Korean cab­bage con­trib­uted to the brisk sales per­for­mance,” a com­pany of­fi­cial said.

It also at­trib­uted its suc­cess to ex­pand­ing part­ner­ships with lo­cal dis­tri­bu­tion chan­nels.

The com­pany en­tered 100 Wal­mart stores last year, and has grad­u­ally ex­panded to 10,000 gro­cery stores, in­clud­ing 3,900 Wal­mart stores in to­tal and 1,100 Publix out­lets.

Pul­muone tapped into the U.S. mar­ket un­der the brand Na­soya, the top U.S. tofu man­u­fac­turer which is owned by Pul­muone Foods USA.

The kim­chi is cur­rently avail­able in four forms — spicy, mild, radish mild and white mild.

Cour­tesy of Pul­muone

Pul­muone’s kim­chi prod­ucts

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