SM launches ‘K-pop Avengers’

The Korea Times - - CULTURE - By Jung Hae-my­oung [email protected]­re­

M En­ter­tain­ment has launched a new K-pop idol band, “Su­perM” for K-pop fans abroad. Its first al­bum, “Jop­ping” — a new Konglish word they cre­ated, com­bin­ing “jump­ing” and “pop­ping” — was re­leased Fri­day.

It has al­ready been given the nick­name “K-pop avengers,” as Su­perM is made up of mem­bers from pop­u­lar K-pop groups. The seven mem­bers in­clude Tae-min from SHINEE, Baekhyun and Kai from EXO, Mark and Tae-yong from NCT, Ten and Lu­cas from Chi­nese group WayV.

Dur­ing the press con­fer­ence held at Seoul Dragon City grand ball room, Wed­nes­day, Su­perM mem­bers spoke about how they feel about get­ting into the global mu­sic scene.

“It has long been a dream for me to join the U.S. mu­sic mar­ket. When I de­buted in 2008, we mainly tar­geted Asian coun­tries such as Ja­pan and China. When we went to the U.S. for the first time, we were sur­prised by how peo­ple from western coun­tries were en­joy­ing our per­for­mances,” Taemin said. “Now this is a dream come true for us. Some peo­ple call us the K-pop avengers, and we would like to live up to that ex­pec­ta­tion.”

The group was formed fol­low­ing a sug­ges­tion by Steve Bar­nett of Capi­tol Records. The U.S.-based la­bel has been work­ing with SM En­ter­tain­ment as a part­ner for NCT 127’s over­seas ex­pan­sion. After watch­ing their per­for­mance, Capi­tol Records asked Lee Soo-man, the head of the K-pop gi­ant agency, to make an idol group.

Lee said he hap­pily ac­cepted the sug­ges­tion and has been work­ing for over a year, meet­ing with var­i­ous artists nu­mer­ous times.

Bar­nett and Lee sent a video mes­sage for the de­but en­cour­ag­ing the mem­bers to work hard. Bar­nett ex­plained Su­perM will hold a show­case Satur­day at Capi­tol Records Tower in Hol­ly­wood. Their U.S. de­but will be live-streamed.

Su­perM’s first al­bum and ti­tle song also shows strong per­for­mance in their mu­sic videos. It has strong beats which is also shown in the pow­er­ful chore­og­ra­phy with vis­ual ef­fects like in the film “The Ma­trix.” In­deed, “M” in the group name also stands for “Ma­trix” and “Master.”

“In this group we mix and match with pow­er­ful SMP. We tried to re­flect and em­pha­size this by us­ing big hand and feet ges­tures in the dance move­ments to present our­selves like war­riors,” Baek-hyun, the leader of the Su­perM, said.

The mem­bers of Su­perM said they will con­tinue per­form­ing in their orig­i­nal groups with­out dis­band­ing.

Kai, one of the mem­bers of Su­per M and EXO, said EXO will be able to re­lease an al­bum be­fore this year ends as planned, while him and Baek-hyun be­ing mem­bers of Su­perM. “As this group is named Su­per, we will show that by not hin­der­ing our orig­i­nal groups,” Kai said, com­fort­ing the fans.


Mem­bers of K-pop su­per­group Su­perM pose with South Korean record pro­ducer Lee Soo-man, fourth from right, dur­ing a press con­fer­ence at the Capi­tol Records Tower in Hol­ly­wood, Thurs­day.

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