Tada to be expanded across metropolitan areas
The van-hailing service Tada said Sunday that its service will be available across all metropolitan areas by the end of this year.
The Tada service, launched in October last year and operated by car-sharing app SoCar’s subsidiary Value Creators &Company (VCNC), will expand services — which now cover Seoul; Gwacheon, just south of Seoul; and some parts of Incheon, 40 kilometers west of the capital city — to all other metropolitan areas by the end of December, VCNC said in a statement.
“We are considering launching the Tada services in major cities (such as Busan, Daegu and Daejeon) and strengthening our customer services depending on market demands,” VCNC Chief Executive Park Jae-uk said in the statement.
Tada offers ride-hailing services for 11-seat vans rented from its parent SoCar instead of sedans. Local transport laws allow rental cars with a capacity of 11-15 seats to be legally leased with a driver.
Tada’s app links customers to vans driven by one of the service’s pool of drivers.
Tada has rapidly expanded its presence in the Seoul metropolitan area, boasting over 1.2 million users and 1,400 registered vehicles as of the end of September. Nine out of 10 Tada users called the service again after their initial journey.
The expanded service comes as there is still wrangling with the local taxi industry over the legality of the service.