Tada to be ex­panded across metropoli­tan ar­eas

The Korea Times - - BUSINESS -

The van-hail­ing ser­vice Tada said Sun­day that its ser­vice will be avail­able across all metropoli­tan ar­eas by the end of this year.

The Tada ser­vice, launched in Oc­to­ber last year and op­er­ated by car-shar­ing app SoCar’s sub­sidiary Value Cre­ators &Com­pany (VCNC), will ex­pand ser­vices — which now cover Seoul; Gwacheon, just south of Seoul; and some parts of In­cheon, 40 kilo­me­ters west of the cap­i­tal city — to all other metropoli­tan ar­eas by the end of De­cem­ber, VCNC said in a state­ment.

“We are con­sid­er­ing launch­ing the Tada ser­vices in ma­jor cities (such as Bu­san, Daegu and Dae­jeon) and strength­en­ing our cus­tomer ser­vices de­pend­ing on mar­ket de­mands,” VCNC Chief Ex­ec­u­tive Park Jae-uk said in the state­ment.

Tada of­fers ride-hail­ing ser­vices for 11-seat vans rented from its par­ent SoCar in­stead of sedans. Lo­cal trans­port laws al­low rental cars with a ca­pac­ity of 11-15 seats to be legally leased with a driver.

Tada’s app links cus­tomers to vans driven by one of the ser­vice’s pool of driv­ers.

Tada has rapidly ex­panded its pres­ence in the Seoul metropoli­tan area, boast­ing over 1.2 mil­lion users and 1,400 reg­is­tered ve­hi­cles as of the end of Septem­ber. Nine out of 10 Tada users called the ser­vice again af­ter their ini­tial jour­ney.

The ex­panded ser­vice comes as there is still wran­gling with the lo­cal taxi in­dus­try over the le­gal­ity of the ser­vice.

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