Seoul names 5 influencer­s as PR en­voys

The Korea Times - - NATIONAL -

Seoul City Govern­ment has picked five for­eign so­cial me­dia influencer­s as its new pub­lic re­la­tions am­bas­sadors, of­fi­cials said Mon­day.

They are Thai en­ter­tain­ment and game con­tent cre­ator VRZO and four fash­ion and makeup ex­perts — Chang­makeup of Viet­nam, Sis­sel AB of Den­mark, Joan Kim of the United States and Shang Wen­jie of China.

They will star in a PR video set in Seoul’s ma­jor tourist at­trac­tions. The video will come in two ver­sions — a 15-sec­ond piece to be shown at about 1,000 theaters in the United States, China, Turkey, Viet­nam, In­done­sia and Myan­mar and a 90-sec­ond video to be fea­tured on the influencer­s’ YouTube and In­sta­gram pages.

The am­bas­sador cer­tifi­cates will be awarded in a cer­e­mony in the af­ter­noon.

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