Sam­sung-LG spat spreads to clothes dry­ers

The Korea Times - - BUSINESS - By Jun Ji-hye [email protected]­re­atimes.co.kr

The on­go­ing spat be­tween Sam­sung Elec­tron­ics and LG Elec­tron­ics over 8K tele­vi­sions has ex­panded to clothes dry­ers af­ter Sam­sung claimed its prod­ucts beat LG’s and moved to the top spot in July in the do­mes­tic dryer mar­ket.

LG Elec­tron­ics shot back, say­ing Sam­sung’s an­nounce­ment came from an “un­re­li­able” source.

On Sun­day, Sam­sung Elec­tron­ics is­sued a press re­lease, say­ing, “Sam­sung’s dryer gar­nered a mar­ket share of more than 50 per­cent in July and has since con­tin­ued to main­tain the top place in the do­mes­tic mar­ket.”

But Sam­sung did not dis­close a source for the data or an ex­act fig­ure. It did not dis­close the gap in mar­ket shares be­tween its prod­uct and LG’s, ei­ther.

The tech gi­ant in­stead stressed that the prod­uct’s dis­tin­guished meth­ods of dry­ing clothes and man­u­ally clean­ing the con­denser have been well-re­ceived by con­sumers.

The do­mes­tic dryer mar­ket has been dom­i­nated by LG Elec­tron­ics.

Ac­cord­ing to data com­piled by mar­ket re­searcher Euromon­i­tor In­ter­na­tional, LG se­cured a mar­ket share of 69.2 per­cent in 2018.

LG Elec­tron­ics claimed Mon­day that it can­not ac­cept Sam­sung’s an­nounce­ment, im­ply­ing LG still main­tains the top spot in the do­mes­tic dryer mar­ket. “Sam­sung did not dis­close a source of data or ex­act fig­ure, thus the an­nounce­ment is con­sid­ered un­re­li­able,” an LG Elec­tron­ics of­fi­cial said.

At the end of last month, Sam­sung also taunted its ri­val by up­load­ing video clips to its YouTube chan­nel.

In one clip that fea­tures its Grande dryer, Sam­sung em­pha­sized that it ap­plied a man­ual sys­tem for clean­ing the con­denser in an ap­par­ent bid to take ad­van­tage of a re­cent con­tro­versy over LG’s prod­ucts that have an au­to­matic con­denser clean­ing sys­tem.

On Aug. 29, LG was ad­vised by the Ko­rea Con­sumer Agency (KCA) to re­place com­po­nents of 1.45 mil­lion TROMM Dual In­verter Heat­pump Dry­ers, which have been sold in the mar­ket since April 2016, free of charge.

This was in re­sponse to con­sumer com­plaints over ac­cu­mu­lat­ing dust in the con­densers, al­though an au­to­matic con­denser clean­ing sys­tem means users do not have to clean the parts by them­selves.

Re­gard­ing the is­sue, the LG Elec­tron­ics of­fi­cial said its prod­uct has not been found to have de­fects.

“The KCA’s ad­vice meant that there was room for im­prove­ment, thus we have been work­ing to im­prove the prod­uct for con­sumers,” he said. “Sam­sung is stag­ing mar­ket­ing ac­tiv­i­ties de­signed to scratch LG’s prod­uct by us­ing a con­tro­versy that is con­sid­ered tran­sient.”

The lat­est tit-for-tat fight came at a time when Sam­sung and LG have been en­gaged in a war of words over their 8K TVs.

LG has pulled the trig­ger on Sam­sung at the IFA 2019 tradeshow held in Berlin early Septem­ber, play­ing down the lat­ter’s 8K QLED TV as “not a real 8K TV” be­cause it does not meet in­ter­na­tion­ally set stan­dards.

LG also filed a com­plaint with the Fair Trade Com­mis­sion, claim­ing Sam­sung has been run­ning “ex­ag­ger­ated and mis­lead­ing” ads for its 8K TVs.

LG Elec­tron­ics’ TROMM dryer

Sam­sung Elec­tron­ics’ Grande dryer

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