US first lady calls for end of e-cig­a­rette ads to youth

The Korea Times - - PEOPLE -

ARLINGTON (AP) — Me­la­nia Trump said Mon­day that com­pa­nies “must stop” mar­ket­ing e-cig­a­rettes to chil­dren, say­ing they are ad­dic­tive and dan­ger­ous.

Mar­ket­ing to­bacco prod­ucts to kids is al­ready pro­hib­ited in the United States, and Juul Labs Inc., the na­tion’s largest maker of elec­tronic cig­a­rettes, has said it will cease ad­ver­tis­ing them in the U.S.

Still, some be­lieve Juul’s early on­line mar­ket­ing of e-cig­a­rettes con­trib­uted to an ex­plo­sion in vaping among youth.

Mrs. Trump said “it is im­por­tant to me that we all work to ed­u­cate chil­dren and fam­i­lies about the dan­gers as­so­ci­ated with this habit.”

“Mar­ket­ing this ad­dic­tive prod­uct to chil­dren must stop.”

The first lady pro­motes an anti-drug mes­sage through the “Be Best” youth ini­tia­tive she launched in May 2018.

She and the pres­i­dent have a 13-year-old son, Barron.

Last month, Mrs. Trump tweeted her con­cerns over the “grow­ing epi­demic of e-cig­a­rette use in our chil­dren.”

She later joined Pres­i­dent Don­ald Trump when he an­nounced from the Oval Of­fice that U.S. health au­thor­i­ties will act to ban thou­sands of fruity and other fla­vor­ings used in e-cig­a­rettes.

Fed­eral sta­tis­tics show vaping among teens had in­creased sig­nif­i­cantly be­tween 2017 and 2018.

Among high school stu­dents, e-cig­a­rette use in­creased 78% from 11.7% t0 20.8% - dur­ing the pe­riod, ac­cord­ing to the U.S. Food and Drug Ad­min­is­tra­tion’s Na­tional Youth To­bacco Sur­vey.

E-cig­a­rette use among mid­dle school stu­dents also in­creased.

Mrs. Trump said her vis­its to hos­pi­tals and re­ha­bil­i­ta­tion cen­ters have al­lowed her to see “the hor­ri­ble re­sults of drug abuse.”

She pledged to “con­tinue to ad­dress ad­dic­tion as long as it af­fects our chil­dren, our youth and our schools.”

The first lady spoke at a rally at the head­quar­ters of the U.S. Drug En­force­ment Ad­min­is­tra­tion near Wash­ing­ton to mark the start of the an­nual “Red Rib­bon Week” on Oct. 23.

Ac­tor Dean Nor­ris, who played DEA Spe­cial Agent Hank Schrader on the AMC se­ries, “Break­ing Bad,” was master of cer­e­monies.

“Red Rib­bon Week” came into be­ing af­ter the 1985 tor­ture and slay­ing of DEA Spe­cial Agent En­rique “Kiki” Ca­marena in Mex­ico.

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