‘Take notes, if you want to get su­per rich’

Top pri­vate banker tells wealth-build­ing se­crets in his book

The Korea Times - - PEOPLE - By Park Jae-hyuk [email protected]­re­atimes.co.kr

Get­ting su­per rich may seem to be im­pos­si­ble for most peo­ple in this eco­nom­i­cally po­lar­ized so­ci­ety, but those ac­cus­tomed to “note-tak­ing” have al­ready come one step closer to higher in­comes, ac­cord­ing to a pri­vate banker who is said to have met the largest num­ber of wealthy peo­ple in Korea.

Shin Dong-il, deputy head of KB Kook­min Bank’s Gang­nam Star pri­vate bank­ing cen­ter, said spend­ing only seven min­utes a day on tak­ing notes will al­low peo­ple to achieve their goals faster and eas­ier.

The wealth man­ager, who has 25 years of bank­ing ex­pe­ri­ence in­clud­ing a 13-year ca­reer as a pri­vate banker, has been well known for shar­ing wealth-build­ing se­crets through his books, such as the best seller, “Su­per Rich in Korea,” pub­lished in 2012.

He pub­lished an­other book, “Su­per Rich’s Memo,” in Septem­ber, to of­fer spe­cific ac­tion plans to read­ers who want to get su­per rich, not just enu­mer­at­ing the suc­cess sto­ries of rich peo­ple.

In the new book, Shin says ev­ery su­per-rich per­son he met had a habit of writ­ing down their thoughts and im­por­tant in­for­ma­tion in pocket note­books.

“My cus­tomers I met as a pri­vate banker al­ways wrote down the names of prod­ucts I pro­posed and their ex­pi­ra­tion dates in small pocket note­books,” he said dur­ing an in­ter­view with The Korea Times at his of­fice in south­east­ern Seoul, Oct. 17.

“When I worked at or­di­nary branches, I saw many cus­tomers for­get­ting their fixed de­posit ma­tu­ri­ties. Although su­per-rich cus­tomers were busier than gen­eral cus­tomers, they were ac­cus­tomed to note-tak­ing to avoid los­ing money and be­ing late for im­por­tant meet­ings.”

Shin said he him­self has also been closer to a per­son with as­sets worth 10 bil­lion won ($84 mil­lion) as he has writ­ten down his goals on small note­books over the past 27 years.

Based on his ex­pe­ri­ence, he de­signed a pocket note­book named “My Life Book,” which al­lows its users to write down their plans for as­set man­age­ment.

“I heard over 200,000 Kore­ans buy a Star­bucks Planner dur­ing the year-end and New Year, but the planner is not enough for users to write down their roadmap for as­set man­age­ment,” he said.

“My Life Book has spa­ces to write down plans for mak­ing seed money, in­vest­ment in­for­ma­tion and busi­ness plans. Its man­ual is also writ­ten on Su­per Rich’s Memo.”

The 50-year-old said he dreams of 100 mil­lion copies of My Life Book be­ing sold glob­ally, so that more peo­ple achieve “eco­nomic in­de­pen­dence” and be­come hap­pier.

Korea Times photo by Park Jae-hyuk

Shin Dong-il, deputy head of KB Kook­min Bank’s Gang­nam Star pri­vate bank­ing cen­ter, holds his re­cently pub­lished book, “Su­per Rich’s Memo,” at his of­fice in south­east­ern Seoul, Oct. 17.

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