Kook­min be­gins bud­get phone ser­vice Liiv M

The Korea Times - - FINANCE - By Kim Bo-eun [email protected]­re­atimes.co.kr

KB Kook­min Bank Mon­day launched its bud­get phone ser­vice Liiv M, which will pro­vide users with low-cost plans and con­ve­nient mo­bile bank­ing ser­vices.

The ser­vice, which was op­er­ated in co­op­er­a­tion with mo­bile car­rier LG Uplus, is in­tended to at­tract more mo­bile bank­ing cus­tomers, espe­cially younger ones.

The new ser­vice will en­able users to skip ex­ist­ing ver­i­fi­ca­tion pro­cesses when ac­cess­ing the bank’s mo­bile ser­vices, through a USIM chip.

The Liiv M ser­vice, seen as a hy­brid of bank­ing and telecom­mu­ni­ca­tion ser­vices, pro­vides var­i­ous dis­counts.

Cus­tomers can get dis­counts if they sign up for ser­vices such as au­to­mated apart­ment main­te­nance fee trans­fers, or have a record of mak­ing pay­ments with a KB Kook­min bank card.

Liiv M is the first bud­get 5G data plan. It of­fers un­lim­ited 5G data plans that be­gin at 7,000 won a month.

Cus­tomers can pur­chase Liiv M mo­bile phones on Liiv M’s web­site at dis­counted rates. The mod­els are Sam­sung’s smart­phones — the Note 10+, Galaxy S10, Galaxy A90 and Galaxy A50.

They can get fur­ther dis­counts when pay­ing for their phone or mo­bile plan with a KB Kook­min card.

Cur­rently, the new ser­vice is avail­able only for KB Kook­min Bank em­ploy­ees. It will be avail­able to all KB Kook­min Bank cus­tomers start­ing Nov. 4.

“We are hop­ing to ex­pand Liiv M’s cus­tomer base to in­clude more younger cus­tomers,” a bank of­fi­cial said.

The bank is seek­ing to se­cure teens as cus­tomers as they sign up for their first phones, as the smart­phone pen­e­tra­tion rate in the age group is over 90 per­cent.

Courtesy of KB Kook­min Bank

KB Fi­nan­cial Group Chair­man Yoon Jong-kyoo, third from right, ap­plauds with KB Kook­min Bank CEO Hur Yin, sec­ond from left, and other of­fi­cials at the bank’s event mark­ing its launch of Liiv M, a bud­get phone ser­vice at the Banyan Tree Club & Spa, Mon­day. First from left is LG Uplus CEO Ha Hyun-hwoi and third from left Fi­nan­cial Ser­vices Com­mis­sion Vice Chair­man Sohn Byung-doo.

Newspapers in English

Newspapers from Korea, Republic

© PressReader. All rights reserved.