Novaerus launches ‘plasma’ air purifier in Korea
Irish air purifier maker Novaerus rolled out two products that uses plasma technology to capitalize on the fast-growing air filtration market, the company said Tuesday.
Established in 2012, Novaerus has been selling its air purifiers to organizations in 40 countries. Their products are sold in the business-to-business market such as to hospitals, ambulances, hospices, schools and casinos.
Novaerus said its products use plasma technology that discharges electrons and ions which can destroy airborne fine dust as well as germs.
Recognized for their superior air filtration features, Novaerus products have been widely used in more than 1,000 ambulances and about 450 hospitals in Korea.
The company, which was looking at entering the business-to-consumer market, chose Korea to launch its first products for general consumers as it sees the country as a great test bed for other Asian markets.
“We have a good degree of success in Korea as we are selling into the medical market and we believe that people in Asia are more conscious of air quality than people in other parts of the world. We have been very successful in different countries around Asia but certainly people in Korea seem to understand technology better than most countries so we feel it is a really good opportunity,” Kevin Devlin, CEO of Novaerus, said at a press event in Seoul.
“If we can be successful in Korea, it can be a segue into other countries like China and Japan. I think people in Korea are at the forefront of that. They seem to listen carefully to what’s happening to the impact of air quality so I think it is a perfect market for us to introduce our products and get a foothold in the Asian market,” he added.
Novaerus launched two air purifiers for the Korean market — the NV-330 for areas less than 40 square meters and the NV-990 for a spaces sized around 100 square meters. They are sold at 2.48 million won ($2,123) and 3.48 million won respectively.
Kim Sung-soo, president of Gatevision, which has exclusive sales rights of Novaerus products here, ambitiously said the air purifiers would be well received by Korean consumers as they are fully tested in hospitals.
“Unlike other air purifiers, the Novaerus products are professional medical equipment. We expect the products will be widely used in schools, childcare facilities, nursing homes, postnatal care centers and theaters,” Kim said.
Kevin Devlin, right, CEO of Novaerus, poses with company officials and the company’s air purifiers during a press conference at the Novotel Ambassador Seoul Dongdaemun hotel, Tuesday.