No­vaerus launches ‘plasma’ air pu­ri­fier in Korea

The Korea Times - - BUSINESS - By Baek Byung-yeul [email protected]­re­

Ir­ish air pu­ri­fier maker No­vaerus rolled out two prod­ucts that uses plasma tech­nol­ogy to cap­i­tal­ize on the fast-grow­ing air fil­tra­tion mar­ket, the com­pany said Tues­day.

Es­tab­lished in 2012, No­vaerus has been selling its air pu­ri­fiers to or­ga­ni­za­tions in 40 coun­tries. Their prod­ucts are sold in the busi­ness-to-busi­ness mar­ket such as to hos­pi­tals, am­bu­lances, hospices, schools and casi­nos.

No­vaerus said its prod­ucts use plasma tech­nol­ogy that dis­charges elec­trons and ions which can de­stroy air­borne fine dust as well as germs.

Rec­og­nized for their su­pe­rior air fil­tra­tion fea­tures, No­vaerus prod­ucts have been widely used in more than 1,000 am­bu­lances and about 450 hos­pi­tals in Korea.

The com­pany, which was looking at en­ter­ing the busi­ness-to-con­sumer mar­ket, chose Korea to launch its first prod­ucts for gen­eral con­sumers as it sees the coun­try as a great test bed for other Asian mar­kets.

“We have a good de­gree of success in Korea as we are selling into the med­i­cal mar­ket and we be­lieve that peo­ple in Asia are more con­scious of air qual­ity than peo­ple in other parts of the world. We have been very suc­cess­ful in dif­fer­ent coun­tries around Asia but cer­tainly peo­ple in Korea seem to un­der­stand tech­nol­ogy bet­ter than most coun­tries so we feel it is a re­ally good op­por­tu­nity,” Kevin Devlin, CEO of No­vaerus, said at a press event in Seoul.

“If we can be suc­cess­ful in Korea, it can be a segue into other coun­tries like China and Ja­pan. I think peo­ple in Korea are at the fore­front of that. They seem to lis­ten care­fully to what’s hap­pen­ing to the im­pact of air qual­ity so I think it is a per­fect mar­ket for us to in­tro­duce our prod­ucts and get a foothold in the Asian mar­ket,” he added.

No­vaerus launched two air pu­ri­fiers for the Korean mar­ket — the NV-330 for ar­eas less than 40 square me­ters and the NV-990 for a spa­ces sized around 100 square me­ters. They are sold at 2.48 mil­lion won ($2,123) and 3.48 mil­lion won re­spec­tively.

Kim Sung-soo, pres­i­dent of Gat­e­vi­sion, which has ex­clu­sive sales rights of No­vaerus prod­ucts here, am­bi­tiously said the air pu­ri­fiers would be well re­ceived by Korean con­sumers as they are fully tested in hos­pi­tals.

“Un­like other air pu­ri­fiers, the No­vaerus prod­ucts are pro­fes­sional med­i­cal equip­ment. We ex­pect the prod­ucts will be widely used in schools, child­care fa­cil­i­ties, nurs­ing homes, post­na­tal care cen­ters and the­aters,” Kim said.

Cour­tesy of No­vaerus

Kevin Devlin, right, CEO of No­vaerus, poses with com­pany of­fi­cials and the com­pany’s air pu­ri­fiers dur­ing a press con­fer­ence at the Novo­tel Am­bas­sador Seoul Dong­dae­mun ho­tel, Tues­day.

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