Break­fast, swim­ming pool in­flu­ence ho­tel choice

The Korea Times - - HOTEL/TOURISM - By Kang Se­ung-woo [email protected]­re­atimes.co.kr

For Korean ho­tel visi­tors, break­fast, swim­ming pool and lo­ca­tion are the most im­por­tant fac­tors in choos­ing a ho­tel, a re­cent sur­vey found.

Global travel search en­gine Trip. com con­ducted a poll on 1,174 peo­ple in Septem­ber on Korean con­sumers’ ho­tel trends such as pre­ferred ser­vices and fa­cil­i­ties, and con­sid­er­a­tions when choos­ing a prop­erty.

When it comes to the ho­tel ser­vice they like most, break­fast topped the list with 37 per­cent of those sur­veyed say­ing so, fol­lowed by free in­ter­net con­nec­tiv­ity with 20 per­cent and air­port pickup and shut­tle bus with 19 per­cent. It also showed that peo­ple fa­vor a ho­tel front desk that is staffed around the clock, at 10 per­cent.

Tak­ing a closer look, break­fast was the most pre­ferred ser­vice ir­re­spec­tive of gen­der and age ex­cept for those in their 20s who put in­ter­net con­nec­tiv­ity above the meal — 27 per­cent to 26 per­cent.

Nearly half of the re­spon­dents, or 48 per­cent, chose “swim­ming pool” as an im­por­tant con­sid­er­a­tion. In fact, swim­ming pools have been one of the most im­por­tant fac­tors de­cid­ing ho­tels’ recognitio­n as ev­i­denced by Sin­ga­pore’s Marina Bay Sands that has the world’s largest rooftop in­fin­ity pool, which has helped it emerge as the city state’s land­mark place.

Along with the swim­ming pool, sur­vey re­spon­dents also chose spa and sauna fa­cil­i­ties at 20 per­cent, and restau­rants at 13 per­cent and a rooftop area at 6 per­cent, the poll added.

When Kore­ans choose a ho­tel, lo­ca­tion is one of the most im­por­tant fac­tors ac­cord­ing to 35 per­cent of re­spon­dents, fol­lowed by rates at 27 per­cent, fa­cil­i­ties at 25 per­cent and ser­vice at 6 per­cent.

“As more peo­ple are opt­ing for re­lax­ing stays at local lux­ury ho­tels dur­ing the hol­i­day sea­son or week­end rather than go­ing abroad, break­fast and swim­ming pools are re­garded as the most im­por­tant con­sid­er­a­tions along with lo­ca­tion,” a Trip. com of­fi­cial said.

The local ho­tel in­dus­try is one of the tough­est mar­kets in the world, with a great num­ber of ho­tel brands — both do­mes­tic and in­ter­na­tional — set­ting up a closely con­tested bat­tle­field.

Each ho­tel is do­ing all it can to come up with eye-catch­ing strate­gies to at­tract more guests. They not only pro­vide com­fort­able stays in spa­cious rooms, but also with fine dining, dy­namic en­ter­tain­ment and even ed­u­ca­tional pro­grams for chil­dren.

Par­adise City, an in­te­grated re­sort com­plex in In­cheon, pro­vides its “Black Fri­day in Cimer” pro­mo­tion, un­der which peo­ple can en­joy its K-style spa Cimer for half price.

On ev­ery Fri­day of Novem­ber, peo­ple can pur­chase its spe­cial of­fer that grants up to 50 per­cent off its usual price for a lim­ited time at the prop­erty’s of­fi­cial web­site. The ticket can

Break­fast at Park Hyatt Seoul’s Cor­ner­stone

The Novo­tel Am­bas­sador Seoul Dong­dae­mun Ho­tels and Res­i­dences’ in­fin­ity pool

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