SuperM featured in flight safety video
K-pop boy band SuperM is featured in a safety video for the nation’s flagship carrier Korean Air, the group’s agency SM Entertainment said Monday. The carrier has shown its safety clip in the form of a K-pop music video since Monday. In the video, SuperM — comprising members of K-pop groups under SM’s management — performs to “Let’s go everywhere,” with the safety information in the lyrics.
Acclaimed composer Kenzie wrote the song, which blends hiphop, R&B, electronic, deep house and synth-pop. The song will be released on music streaming platforms on Nov. 18.
Revenue from the song will be donated to the “Global Citizen” campaign of the Global Poverty Project, which aims to eradicate poverty.
K-pop diva BoA, also represented by SM, appears as the narrator, providing additional safety information.
“We attempted to get rid of the stereotype that ‘safety’ is dry and boring issue,” said a Korean Air official.
In October, SuperM became the first K-pop act to take No. 1 spot on the Billboard 200 Chart with its debut album “SuperM.” BoA recently ended her Seoul gig.