Su­perM fea­tured in flight safety video

The Korea Times - - CULTURE - Sun­[email protected]­re­atimes.co.kr

K-pop boy band Su­perM is fea­tured in a safety video for the na­tion’s flag­ship car­rier Korean Air, the group’s agency SM En­ter­tain­ment said Mon­day. The car­rier has shown its safety clip in the form of a K-pop mu­sic video since Mon­day. In the video, Su­perM — com­pris­ing mem­bers of K-pop groups un­der SM’s man­age­ment — per­forms to “Let’s go every­where,” with the safety in­for­ma­tion in the lyrics.

Ac­claimed com­poser Ken­zie wrote the song, which blends hiphop, R&B, elec­tronic, deep house and synth-pop. The song will be re­leased on mu­sic stream­ing plat­forms on Nov. 18.

Rev­enue from the song will be do­nated to the “Global Cit­i­zen” cam­paign of the Global Poverty Project, which aims to erad­i­cate poverty.

K-pop diva BoA, also rep­re­sented by SM, ap­pears as the nar­ra­tor, pro­vid­ing ad­di­tional safety in­for­ma­tion.

“We at­tempted to get rid of the stereo­type that ‘safety’ is dry and bor­ing is­sue,” said a Korean Air of­fi­cial.

In Oc­to­ber, Su­perM be­came the first K-pop act to take No. 1 spot on the Bill­board 200 Chart with its de­but al­bum “Su­perM.” BoA re­cently ended her Seoul gig.

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