Hana’s cod­ing ed­u­ca­tion to boost dig­i­ti­za­tion

The Korea Times - - FINANCE - By Lee Kyung-min [email protected]­re­atimes.co.kr

Hana Fi­nan­cial Group has ac­cel­er­ated its ef­forts to be­come a plat­form-based dig­i­tal bank­ing ser­vices provider by re­quir­ing all its work­ers to learn cod­ing.

The group said Tues­day that all em­ploy­ees from the group and its sub­sidiaries will have to at­tend a class by De­cem­ber to learn a com­puter lan­guage used to de­velop apps, web­sites and soft­ware.

They will learn how to use “scratch,” a block-based vis­ual pro­gram­ming lan­guage, and sub­mit a port­fo­lio of their work prod­uct such as games or an­i­mated clips.

More com­pre­hen­sive tasks are in store for higher-level man­agers, who will be re­quired to have a good com­mand of “Justin­mind,” a pro­to­typ­ing tool in­ter­face that en­ables ef­fi­cient man­age­ment of dig­i­tally pro­cessed fi­nan­cial data.

Group and sub­sidiary man­agers will be given an as­sign­ment to de­velop an app, through which the group be­lieves the older gen­er­a­tion’s un­der­stand­ing of the dig­i­tal process and hence their con­fi­dence will be boosted.

“Dig­i­tal trans­for­ma­tion is not a mat­ter of choice but sur­vival,” KEB Hana Bank Deputy Pres­i­dent and Chief Fu­ture In­no­va­tion Of­fi­cer Han Jun-seong said.

“Dig­i­tal ca­pa­bil­i­ties are no longer a spe­cialty only in­for­ma­tion tech­nol­ogy (IT) per­son­nel need ex­per­tise in, but a ba­sic skillset all fi­nan­cial ser­vices work­ers should have.”

The group ex­pects the train­ing will help work­ers use big data as a mar­ket­ing tool, a pos­si­bly game-chang­ing method of profit gen­er­a­tion that could re­place the cur­rent sales prac­tice heav­ily re­liant on per­sonal con­nec­tions.

“Mar­ket­ing can and will be­come more pre­cise in iden­ti­fy­ing and tar­get­ing cus­tomers’ needs,” a KEB Hana of­fi­cial said. “Data-backed mar­ket­ing will save us time and cor­po­rate re­sources and help work­ers with re­duced sales pres­sure fo­cus more on cre­at­ing high-value work.”

Once the work­ers have a firm grasp of dig­i­tal ca­pa­bil­i­ties, the nur­tured tal­ent will come up with new and cre­ative ideas that can bet­ter in­te­grate fi­nan­cial ser­vices into the dig­i­tal world, the group said.

“This is an ini­tial step of what we plan to make an in­te­gral part of be­ing a Hana worker,” the of­fi­cial said. “It will not have an im­me­di­ate ef­fect, but there will come a time when the dif­fer­ence be­tween know­ing and not know­ing will have a vastly dif­fer­ent out­come.”

Cour­tesy of Hana Fi­nan­cial Group

Hana Fi­nan­cial Group work­ers at­tend a class to learn cod­ing at the Hana Global Cam­pus in Cheongna In­ter­na­tional City in In­cheon, in Oc­to­ber.

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