Media projection show to light up DDP at year-end
Dongdaemun Design Plaza (DDP) will become a big screen for a mixed media show of light, video and music, during the year-end holiday season.
According to Seoul Metropolitan Government and Seoul Design Foundation, Thursday, a projection show titled “DDP Light” will be presented on the facade of the building from Dec. 20 to Jan. 3.
The theme of the 16-minute event will be “Seoul Haemong.” In English haemong can be translated as “dream reading,” and the projections will feature past, present and future images of Seoul and Dongdaemun based on photos collected from citizens.
Refik Anadol, a renowned media artist from Turkey, will take charge of the images and Min Sey, a Korean media art director, will be the chief director.
During the event, a Christmas market, performances, seminars and workshops will also be held, as well as a countdown on New Year’s Eve.
The city government aims to hold DDP Light every year to develop it into a representative night event for the tourism industry like Vivid Sydney in Australia, inviting media designers from Korea and abroad.
“DDP Light is a piece taking advantage of DDP’s unique exterior,” Choi Kyung-ran, CEO of the foundation, said in a press release.
“We’ll make it part of a night tour for the winter season when the number of tourists is relatively small, creating a light festival that will lead the development of the DDP area.”