Hyundai Mo­tor eyes ‘hu­man-cen­tered’ mo­bil­ity in­no­va­tion

The Korea Times - - FRONT PAGE - By Kwak Yeon-soo [email protected]­re­atimes.co.kr

Hyundai Mo­tor Group will adopt a hu­man-cen­tered ap­proach that pri­or­i­tizes peo­ple’s phys­i­cal and men­tal needs to achieve mo­bil­ity in­no­va­tion, the com­pany said Fri­day.

In a key­note speech at the Mo­bil­ity In­no­va­tors Fo­rum (MIF) 2019, Hyundai Mo­tor Group Ex­ec­u­tive Vice Chair­man Chung Euisun said the com­pany’s com­mit­ment to mo­bil­ity in­no­va­tion is for the progress of hu­man­ity.

“Ci­ties and mo­bil­ity ser­vices were devel­oped for hu­mans from the very be­gin­ning,” Chung said.

“That’s why we are mak­ing a wide range of ef­forts to study a hu­man-cen­tered fu­ture from a broader hu­man­i­ties per­spec­tive.”

De­liv­er­ing the speech un­der the theme “Hu­man-cen­tered mo­bil­ity,” Chung said he be­lieves that tech­nol­ogy and in­no­va­tion­should serve the needs of peo­ple.

He high­lighted the im­por­tance of de­sign­ing new mo­bil­ity con­cepts that sup­port the flour­ish­ing of peo­ple and their com­mu­ni­ties.

He also men­tioned that smart city plans need to be dis­cussed along with mo­bil­ity in­no­va­tion in or­der to rev­o­lu­tion­ize fu­ture mo­bil­ity and ex­plore how to change the ways we think, live and drive.

As part of its fu­ture-ori­ented mo­bil­ity so­lu­tions, Hyundai Mo­tor set up a “hu­man-cen­tered city ad­vi­sory group” com­prised of ex­perts from var­i­ous fields such as en­gi­neer­ing ur­ban plan­ning, and psy­chol­ogy.

“The three key­words that de­scribe a hu­man-cen­tered smart city are care, en­able and vi­tal­ize,” Chung said. “Fu­ture mo­bil­ity aims to care for hu­man­ity, ful­fill the needs of the peo­ple and vi­tal­ize a dy­namic city.”

Since early this year, the au­to­mo­tive group has been de­vel­op­ing a blue­print for fu­ture ci­ties. Its re­search re­port “2050 Fu­ture City Pro­ject” will be pub­lished by the end of 2020 to serve as a guide­line for fu­ture smart city de­vel­op­ment.

Such moves come in line with

Chung’s strong push to­ward en­hanc­ing its pres­ence in the global mo­bil­ity mar­ket and be­com­ing a “game changer.”

To do so, Hyundai Mo­tor has signed a batch of part­ner­ship deals with over­seas star­tups, in­clud­ing In­dian ride-hail­ing ser­vice firm Ola, to in­crease in­vest­ments in next-gen­er­a­tion ve­hi­cle tech­nolo­gies.

The Mo­bil­ity In­no­va­tors Fo­rum 2019 is a con­fer­ence hosted by Hyundai CRA­DLE to bring to­gether lead­ers from dif­fer­ent dis­ci­plines like tech­nol­ogy, en­ergy, pol­icy, de­sign and academia to dis­cuss chal­lenges and op­por­tu­ni­ties.

This year’s fourth an­nual event in­cluded net­work­ing meet­ings with promis­ing star­tups from around the world.

Chung Euisun

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